Senior Business Analyst
Fidelity Investments
244d
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About The Position
Creates, modifies, and concatenates large datasets using SQL. Creates and analyzes datasets in support of complex business objectives using data visualization tools (Tableau or Adobe Analytics) and platforms (Google Analytics). Builds data strategies to identify target audiences, create benchmarks, and define KPIs and connect models. Measures efficacy, analyzes digital behavior, and identifies ways to optimize key initiatives across paid, owned, earned, and shared channels. Oversees backlogs using Python (Pandas) and R packages. Executes deliverables according to Agile methodologies (Jira).
