Senior Brand Marketing Specialist

Specialized Bicycle Components • Temecula, CA

82d • $90,000 - $115,000

About The Position

This is your chance to join the greatest cycling brand on earth. At Specialized, we’re driven by innovation, obsessed with performance. As Senior Global Marketing Specialist for Equipment, you’ll play a key role in shaping how our most advanced products come to life—through powerful storytelling, breakthrough campaigns, and unforgettable rider experiences. You’ll collaborate across disciplines—from design and product to global and regional marketing—to define positioning, create go-to-market plans, and craft stories that cut through and stand the test of time. You’ll flex your creative muscles, work shoulder to shoulder with the world’s best athletes, and bring incredible innovation to riders everywhere. If you’re a strategic thinker with a maker’s mindset—a marketer who blends creativity, precision, and relentless curiosity—this is your opportunity to leave your mark on a brand that defines performance. Reporting directly to the Global Equipment Program Manager, you’ll partner with the Global Rider Promise team, Product, and regional marketing leads to deliver bold, premium, and consistent storytelling that builds brand equity and inspires riders across the globe.

Requirements

• A degree in Marketing, Business, or a related field.
• Proven experience in marketing strategy development and execution, preferably in a similar industry.
• Strong project management skills with the ability to handle multiple projects simultaneously.
• Excellent communication and interpersonal skills, capable of building strong relationships with diverse stakeholders.
• Creative and strategic thinker with a passion for driving brand growth.
• Ability to work under pressure and meet tight deadlines.
• Experience in managing budgets and evaluating ROI.
• Knowledge of the cycling industry and consumer behavior trends is a plus.
• Experience with copywriting is a plus.

Responsibilities

• Implement best-in-class product marketing for equipment related products across shoes, saddles, wheels, tires and more.
• Own end to end product marketing campaigns from ideation and briefing to asset creation, messaging, and go-live logistics.
• Define the right introduction strategy for new product introductions (NPIs), including sustain plans, in collaboration with the Global Equipment Program Manager.
• Create marketing campaigns to support the sell-through of slow-moving products.
• Develop and execute marketing campaigns and initiatives to promote the equipment category helping define messaging and creative with the Equipment Program Manager.
• Conduct comprehensive market analysis to identify trends and opportunities against competitors as well as providing feedback to product to help refine product lines.
• Ensure consistency in brand messaging and visual identity across all marketing channels and materials.
• Help shape the brand's visual identity and create compelling narratives across digital, social, e-commerce, retail, and experiential platforms.
• Collaborate with product design, operations, retail, CRM, and digital teams to ensure we show up in an authentic and consistent manner across all key touchpoints and aligned with the company's mission, vision, and values.
• Collaborate with regional marketing teams to ensure that global brand strategies are translated effectively and show up authentically in regional markets.
• Lead marketing kick-off meetings and present 12-month calendar to leadership annually.
• Support & lead product launches around the world as well as doing the work to demonstrate what great looks like in presenting a product, strategy, and idea.
• Support Category/Product teams with feedback on pricing, product line-up, demand planning, and introductions.
• Provide insights based on market feedback around consumer behavior, trends, and the competitive landscape.

Benefits

• Competitive pay with annual performance-based reviews for continued growth and recognition.
• Comprehensive healthcare plan options, including PPO, EPO, HDHP, and HMO (acupuncture and physical therapy included).
• Health Savings Account (HSA) with employer HSA contributions when enrolled in the High-Deductible Healthcare Plan (HDHP).
• Dental and Vision plans.
• 401(k) Company Matching up to $5,000 annually with immediate 100% vesting and administrative fees paid for by the company.
• Annual Profit Sharing: Share in the rewards of our collective success through our profit sharing program, with contributions made directly to 401(k) accounts.
• Company-paid Life, AD&D, Short-Term Disability, and Long-Term Disability Insurance.
• Employee Assistance Program that provides access to individualized mental well-being care.
• Generous Vacation, Sick, Paid Holidays, and Volunteer Time Off.
• 14 weeks of 100% paid leave for birthing parents and 8 weeks of 100% paid leave for non-birthing parents, plus a Specialized bike for your new baby.
• Up to $9,000 annually in Career Development & Degree Assistance.
• Up to $250 annually in Fitness & Wellness Reimbursement.
• Industry Pro-Deal Discounts and Perks.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: Bachelor's degree
• Number of Employees: 501-1,000 employees