Senior Brand Marketing Manager

Intercom•San Francisco, CA

57d•Hybrid

About The Position

We're looking for a Senior Brand Marketing Manager, with deep expertise in brand advertising to bring our brand campaigns to life. From high-level campaign strategy to the nitty gritty media launch details to performance reporting, you'll lead the charge in developing campaigns across all marketing channels. You'll partner closely with Product Marketing, Demand Gen and our in-house Brand Studio, as well as external agencies, to generate campaign strategies and executions. The qualified candidate will be a driven marketer with a successful track record of building impactful brand marketing campaigns that resonate with their target audiences and drive business goals. Reporting directly to the Director of Brand Marketing, the Senior Brand Marketing Manager must be strategic, collaborative and analytical with experience across media strategy and integrated campaign execution.

Requirements

8+ years of experience in brand marketing, ideally half of which has been in a B2B SaaS environment.
Demonstrated expertise managing and executing strategic & tactical, large-scale advertising campaigns across brand media channels (i.e. OTT/CTV, streaming audio, OOH, publishers and paid social).
Experience in guiding multi-disciplinary and cross-functional marketing teams for campaign execution
Strong analytical skills: advanced proficiency with spreadsheets and experience using analytics or BI tools (Looker, Tableau, etc.).
A balance of strategic thinking and tactical execution-you know when to zoom out for the big picture and when to dive into the details.
Analytical and curious by nature-you love digging into data, solving problems, and turning insights into actionable decisions.
Clear and succinct written communication and comfort in presenting to executive audiences and cross-functional partners. Able to communicate complex work to both internal teams and external agencies.
Thrive in a fast moving growth stage environment and comfortable operating with ambiguity

Responsibilities

Lead the execution of brand marketing campaigns to drive brand awareness and consideration, from insight identification, brief creation, planning, creative development, multi-channel execution, launch and post-campaign evaluation
Lead Intercom's brand media program to drive awareness and consideration, working with external media partners and internal media teams to develop media strategies across the full funnel
Develop media plan recommendations for brand campaigns and oversee the execution of media buying across CTV, OOH, audio, publishers, display and paid social.
Work with internal creative teams and agencies to drive creative development and ensure the brand comes to life in the best way for each content type and channel to achieve brand goals
Collaborate with brand strategy, product marketing, performance marketing and content marketing teams to drive key campaigns and ensure cohesive brand messaging and alignment of initiatives
Synthesize data and analytics to measure campaign effectiveness, gain insights and optimize campaigns for better performance