Senior Brand Marketing Associate - Gerber Senior Brand Marketing Associate - Gerber

Nestle Operational Services Worldwide SA • VA

79d

About The Position

As a Brand Experience and Development Sr. Associate, you will develop strategy (up to 18 months) and execute annual commercialization plans to deliver profitable growth and key near-term operations for specific brands. You’ll leverage actionable insights to drive optimization, identify innovation opportunities, lead communications, and unlock consumer & customer value. Collaboration with cross-functional teams (Sales, Operations, Finance) is essential to ensure executional excellence of annual business plans.

Requirements

• University Degree (BA/BS) in Marketing or related field, or equivalent experience; MBA preferred.
• Knowledge of budget control methods and procedures.
• Strong negotiation, relationship building, and research skills.
• Ability to work independently and adapt quickly to change.
• Excellent communication and interpersonal skills.
• Basic financial acumen.
• Ability to prioritize and self-manage projects, handle multiple tasks, and meet deadlines.
• Proficient in Microsoft Office Applications.
• At least 5 years in marketing, brand management, or relevant commercial experience.
• Experience leading cross-functional teams or agency partners.
• Experience with marketing communication projects, including digital and media strategies.
• Experience leveraging data and research to generate consumer insights (IRI or Nielsen knowledge recommended).
• Demonstrated problem-solving and analytical skills.

Responsibilities

• Develop a deep understanding of consumer demographics, psychographics, and behavioral drivers through data and research.
• Validate or develop consumer insights to drive relevant communications.
• Analyze data and synthesize learnings into actionable insights.
• Leverage data and trends to generate marketing innovation and brand-building programs.
• Own P&L to ensure key business KPIs are met (revenue, profit, market share, brand health).
• Lead monthly operating processes and ensure accurate forecasting.
• Track sales, consumption, and trends to identify gaps/opportunities.
• Manage consumer marketing budget efficiently.
• Develop strategic revenue management strategies (pricing, promo, price pack architecture).
• Support long-term sourcing and procurement strategies.
• Work with internal teams and agencies to develop marketing strategies that increase awareness and purchase frequency.
• Identify optimal engagement strategies and campaign structures.
• Ensure cultural relevance of brand identity and activations.
• Activate brand’s nutrition, health, and wellness proposition in communications.
• Support packaging changes and innovation pipeline development.
• Partner with Sales and Customers to execute strategy in an omni-channel environment.
• Analyze and optimize promotional programs.
• Translate strategic plans into annual commercial plans and marketing tactics.
• Lead the Integrated Commercial Planning (ICP) process.

What This Job Offers

• Education Level: Bachelor's degree
• Number of Employees: 5,001-10,000 employees