Senior Brand Manager

Sun Gro Horticulture

76d • $130,000

About The Position

The Senior Brand Manager is responsible for developing and executing brand strategies that enhance the brand's equity and drive overall business growth. This includes managing the brand throughout its lifecycle, gathering and analyzing customer and market insights, defining the brand vision, and collaborating closely with Marketing, Sales, and R&D teams to create impactful brand campaigns. The Senior Brand Manager also ensures that all brand-related activities align with the company's overall strategy and goals, contributing to revenue growth and customer satisfaction.

Requirements

• Excellent written and oral communication skills.
• Expertise in brand management, marketing, and market analysis.
• Knowledge of the horticulture/agriculture/cannabis industry is a plus.
• Superior project management and interpersonal skills.
• Ability to maintain a keen attention to detail, multitask and work well under pressure.
• A natural tendency to be curious, positive, and creative.
• Strong Team Player who collaborates well with others.
• Critical skills in brand management, understanding the customer, market research, campaign development, competitive analysis, marketing strategy, sales planning, financial planning, and strategy.

Nice To Haves

• B.S. Degree in Marketing, Business Administration, or a related discipline.
• 5+ years of previous brand management and/or sales experience.
• Strong knowledge of the company's brand portfolio and the ability to recognize competitive activities in the marketplace.

Responsibilities

• Conducting market research to identify opportunities for brand growth and differentiation.
• Overseeing the creation and execution of marketing campaigns that effectively communicate the brand's value proposition to customers, distributors, and consumers.
• Defining and managing brand communication objectives and ensuring consistency across all channels.
• Analyzing competitors' brands to assess the competitive landscape and identify potential opportunities for differentiation.
• Providing management with brand performance reports, insights, and recommendations.
• Leading customer insights research to understand the needs, desires, and perceptions of the target audience.
• Recommending the strategic direction for the brand, including product line extensions, packaging, and promotional activities.
• Collaborating with cross-functional teams to ensure alignment between brand strategy and product development, marketing, and sales efforts.
• Managing brand budgets and ensuring effective allocation of resources to support brand-building initiatives.

Benefits

• $130,000 base salary

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: Bachelor's degree
• Number of Employees: 501-1,000 employees