Senior Brand Manager - Bell's Brewery

New Belgium Brewing

1d•$90,000 - $130,000

About The Position

This position is responsible for long-term strategy, integrated market planning, in-market execution, and brand equity development. The Senior Brand Manager leads cross-functional alignment, oversees a brand manager, and drives financial and organizational impact by guiding brand direction, establishing and leading a portfolio strategy, activating consumer engagement, and supporting commercial performance. The preferred candidate for this role will need to reside in or relocate to the state of Michigan.

Requirements

Bachelor’s degree in Business Administration, Marketing, or equivalent, MBA a preferred.
5+ years’ Classical CPG marketer or creative / agency background with strong commercial acumen
Strong strategic thinking and problem-solving skills with the ability to translate insights into actionable plans.
Proven experience leading complex brand portfolios and cross-functional initiatives
Advanced analytical skills with proficiency in interpreting market research, business performance data, and financial metrics.
Demonstrated ability to manage multiple projects and deliver high-quality work in a fast-paced environment.
Strong communication, presentation, and leadership abilities

Responsibilities

Lead, develop, and implement marketing activities to maximize sales of an assigned brand grounded in consumer insights, customer needs, and marketplace dynamics.
Analyze brand performance, brand competitiveness, and product trends in the marketplace and develop strategies based on research and analysis.
Optimize the brand portfolio to maximize growth, profitability, and long-term equity.
Collaborate with cross-functional teams to ensure consistent and effective brand communication across all channels.
Ensure brand consistency and excellence across all consumer and customer touchpoints.
Build the annual Programming Calendar in priority National Accounts for On and Off Premise Channels with Chain & Shopper Marketing Teams
Represent the brand at key customer and distributor meetings to support program sell in, strategy communication, and cross-functional alignment.
Work closely in partnership with cross-functionals and Sales to build creative & engaging brand plans and GTM strategies to support our Mission and Growth Goals
Own and manage the brand budget, ensuring effective allocation of marketing investments and maximum return on investment.
Use data-driven insights to evaluate program performance and optimize future plans.
Drive increased consumer engagement and improve brand health across major communications platforms.
Own and manage the brand budget, ensuring effective allocation of marketing investments and maximum return on investment.
Other duties as assigned