Senior Brand Manager, TX Whiskey

Pernod Ricard • New York, NY

3d • $130,680 - $163,350 • Hybrid

About The Position

Where Conviviality is at work. Pernod Ricard is a global premium spirits and wine company. We’re the team behind leading brands such as ABSOLUT® Vodka, Jameson® Irish Whiskey, Malibu®, Kahlúa® Liqueur, The Glenlivet® Gin, and Skrewball™ whiskey, as well as many more superior wines and exquisite champagnes! Working at Pernod Ricard is all about igniting conviviality in all that we do. Derived from the French word, convivialité…it means human connection, authenticity, friendly, and jovial. Conviviality is energy and spirit with a splash of je ne sais quoi and is a core philosophy around how we live and work at Pernod Ricard. Guided by our 4 core values: (1) grounded in the real; (2) fiercely authentic; (3) passion for challenge; and (4) connected beyond borders; we are team players, dream makers, trailblazers, movers and (cocktail) shakers. We have a passion for living life to the fullest, making new friends every day, and realizing our potential as people and as a business! The salary range for this role, based in New York, is $130,680.00 to $163,350.00. The range may vary if the role outside of this location. Base salaries are determined during our interview process, by assessing a candidate’s experience, skills against internal peers and against the scope and responsibilities of the position. Job Summary The Senior Brand Manager for TX Whiskey will lead the strategic brand plan, annual operating plan development, innovation roadmap, and execution of commercial and consumer‑facing initiatives. Acting with a general‑manager mindset, this leader will drive long‑term profitable growth, strengthen brand equity, and oversee key cross‑functional workstreams across marketing, supply, and commercial operations. This role may also support strategic projects for Jefferson’s Whiskey on an ad‑hoc basis. It is an opportunity to shape one of the portfolio’s most dynamic brands with high ownership, autonomy, and visibility. Who will love this job You are an experienced brand marketer who thrives at the intersection of strategy, creativity, and commercial execution. You naturally balance consumer‑centric thinking with operational rigor and enjoy building plans that are both visionary and actionable. You operate with an entrepreneurial mindset, pivot with agility, and excel in fast‑paced environments where resourcefulness and proactive problem‑solving are critical. You love leading projects end‑to‑end and inspiring teams with clear direction and high standards.

Requirements

• Bachelor’s degree in Marketing, Business, or related field.
• 7+ years of experience in brand management, marketing, or related roles within CPG, beverage alcohol, or a similar consumer‑driven industry.
• Demonstrated experience leading brand planning, commercial execution, and cross‑functional project management.
• Strong analytical and communication skills, with the ability to translate insights into actionable strategies.
• Proven ability to manage multiple priorities in a fast‑paced, matrixed environment.
• Experience leading or mentoring team members.
• This position may require travel up to 25% of the time.

Responsibilities

• Lead annual strategic planning for TX Whiskey, identifying key gaps and opportunities and developing brand plans that deliver annual operating and financial targets.
• Act as day‑to‑day brand general manager, owning the Annual Operating Plan, consumer engagement and activation plans, brand P&L management, and A&P investment discipline.
• Drive cross‑functional and agency collaboration to develop and execute retail programs, partnerships, sponsorships, and in‑market activations that strengthen brand equity and maximize commercial results.
• Develop and execute local market strategies and assets in partnership with commercial teams; track performance across priority markets, channels, and customers.
• Manage strategic partnerships, ensuring shared objectives, negotiated terms, compelling program development, and flawless execution while protecting brand integrity.
• Operate with an entrepreneurial, test‑and‑learn mindset, continuously iterating plans with agility, resourcefulness, and strong commercial focus to support brand expansion.
• Lead market, competitive, and brand‑health analysis, delivering insights that surface opportunities, inform strategic decisions, and guide ongoing performance optimization.
• Provide leadership in Supply Planning, Operations, and Pricing workstreams, simplifying processes, optimizing forecasts, and driving stronger commercial accountability.
• Coach and develop a Brand Manager, building capabilities, strengthening brand expertise, and fostering a culture of creativity, learning, and experimentation within the broader marketing team.

Benefits

• You’ll join an inclusive, diverse, and globally connected organization where development and internal mobility are core to our talent philosophy.
• Your career at Pernod Ricard can follow many exciting paths, supported by leaders who value growth, curiosity, and diverse perspectives.
• You’ll contribute to a culture that celebrates our people, crafts exceptional products, supports our communities, and champions sustainability for future generations.
• We know that happiness at work starts with that feeling of belonging you get from an inclusive culture where being uniquely you is celebrated.
• Our work philosophy celebrates the magic of human connection with the flexibility needed to provide one's most meaningful contribution.
• We offer a flexible work policy, with most of our positions offering a a hybrid option with flexibility to work remotely 2 days a week.
• We offer employees great benefits and perks to toast to a life filled with support.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level