Senior Brand Manager - Simply Juice

The Coca-Cola Company • Chicago, IL

81d • $130,000 - $147,000

About The Position

Join The Coca-Cola Company, a global enterprise that has been shaping and innovating the beverage industry since 1886. Be part of a team that creates inspiring brand strategies and owns the refreshment experience for millions. We are seeking a dynamic Senior Brand Manager to lead the Simply® Juice brand portfolio with creativity, innovation, and passion for consumer-centered strategies. This role offers the unique opportunity to drive impactful brand initiatives while collaborating across functional teams to ensure success in a pivotal category of the marketplace.

Requirements

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• 5-7+ years of proven experience in brand management, ideally within FMCG (Fast-Moving Consumer Goods).
• Proficiency with quantitative consumer research tools (e.g., Nielsen, IRI, Bases) and a strong aptitude for leveraging insights to drive decision-making.
• Savvy in brand positioning development and media strategy.
• Ability to evaluate creative concepts with a focus on consumer-centric outcomes, strategic alignment, and business goals.
• Excellent collaboration skills to work effectively with cross-functional teams and external agencies.
• Strong business acumen and analytical abilities for ongoing evaluation of brand-building opportunities and growth potential.
• Passion for innovation, coupled with a drive to influence consumer behavior and brand equity.

Responsibilities

• Craft and define short- and long-term business plans that identify brand objectives, align with broader organizational priorities, and drive market performance.
• Develop integrated marketing plans to support strategic business initiatives, ensuring campaigns resonate with the target audience.
• Leverage consumer research tools (e.g., Nielsen, IRI, Bases) and behavioral analytics to tap into unmet opportunities and guide decision-making.
• Establish brand positioning across offerings to maximize market potential, competitive advantage, and consumer engagement.
• Partner with operating units, bottling system teams, agencies, and technical functions to ensure consistent alignment and execution of brand initiatives.
• Lead the creation and management of agency briefs while evaluating creative concepts for alignment, impact, and execution.
• Conduct regular business reviews, analyze market trends, and assess key initiatives that drive measurable brand growth.
• Recommend investment allocation strategies that optimize marketing budgets and brand performance.
• Inspire and manage agency partnerships while influencing internal teams toward shared business priorities.
• Share insights and recommendations with divisional managers and leadership regarding brand trajectory, innovation pipelines, and emerging trends.

Benefits

• Global Exposure: Opportunity to collaborate with world-class marketing professionals and global technology leaders across Coca-Cola's extensive network of 200+ iconic brands.
• Career Growth: Build your professional skills through challenging projects and initiatives that foster development in brand strategy and leadership excellence.
• Innovative Work Environment: Contribute to industry-leading frameworks and processes that redefine brand-building in the competitive beverage industry.
• Impactful Contributions: Drive Simply Juice's growth strategy and refresh the world with creative solutions that connect deeply with consumers around the globe.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Industry: Beverage and Tobacco Product Manufacturing
• Education Level: Bachelor's degree