Senior Manager Brand Pretzels & Bold Snacking

The Hershey Company•Lower Swatara Township, PA

3d•Remote

About The Position

The Senior Brand Manager will have primary responsibility for building and delivering the 3Y Vision and Strategic Plan for the Pretzels portfolio, including the fast-growing +$500M Dot’s brand and new platforms. Reporting to the Senior Director for the Pretzels portfolio, this role is responsible for driving in year growth while building the future through translating insights into long-term growth spaces via Innovation. Individuals must have highly developed Marketing & Strategy experience, strong analytical capabilities and excellent communication skills They must also have a keen view of the external environment including a) general trends impacting the category and business b) competitive assessment and c) an understanding of both consumers and customers. The Senior Brand Manager, Pretzels must be effective at: Innovation Strategy Development: Translate insights into actionable strategies to accelerate growth via Innovation and deliver 3Y business objectives for Pretzels portfolio. Communicate strategies to Sr Leadership to gain alignment toward prioritization and execution of key initiatives. General Management Leadership: Bring holistic business knowledge and curious, problem-solving approach to the role, must understand how the business operates to then develop superior strategic, annual, and marketing plans. Cross-Functional Collaboration: Lead and collaborate with cross-functional team of R&D, finance, operations/supply chain, external agency partners and marketing teams to deliver brand-led initiatives. Contribute to a culture of brand building across the broader team. Analytical Thinking & Insights Creation: Lead, in partnership with Consumer Insights and Business Intelligence teams, creation of actionable insights from analysis of market data, competitor intelligence, and consumer research to identify opportunities and risks toward delivery of Pretzels business objectives. Project Leadership: Provide oversight for commercialization of brand-led projects through stage gate process, from idea to launch. Partner with agencies, cross-functional partners, and key senior stakeholders to ensure successful launch.

Requirements

6+ years experience in Marketing, Sales, Strategy and / or General Management
Demonstrated ability to be accountable for sales and income results
Bachelor’s Degree required
Self-starter with high degree of personal initiative
Ability to manage people and lead cross-functional teams
Outstanding strategic thinking and analytical abilities
Strong verbal and written communicator to wide breadth of audiences
Ability to thrive in a fast-paced, rapidly evolving, and collaborative entrepreneurial environment

Nice To Haves

MBA or equivalent marketplace experience preferred

Responsibilities

Building and delivering the 3Y Vision and Strategic Plan for the Pretzels portfolio
Driving in year growth while building the future through translating insights into long-term growth spaces via Innovation
Translate insights into actionable strategies to accelerate growth via Innovation and deliver 3Y business objectives for Pretzels portfolio
Communicate strategies to Sr Leadership to gain alignment toward prioritization and execution of key initiatives
Develop superior strategic, annual, and marketing plans
Lead and collaborate with cross-functional team of R&D, finance, operations/supply chain, external agency partners and marketing teams to deliver brand-led initiatives
Lead, in partnership with Consumer Insights and Business Intelligence teams, creation of actionable insights from analysis of market data, competitor intelligence, and consumer research to identify opportunities and risks toward delivery of Pretzels business objectives
Provide oversight for commercialization of brand-led projects through stage gate process, from idea to launch

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