Senior Brand Manager Pharma, Glaucoma

Alcon•Fort Worth, TX

1d•Onsite

About The Position

At Alcon, we are driven by the meaningful work we do to help people see brilliantly, and our Marketing function plays a critical role in bringing impactful pharmaceutical solutions to customers and patients across the U.S. As part of this mission, the Senior Brand Manager, Glaucoma Pharma will assume holistic ownership of Alcon’s glaucoma pharmaceutical portfolio, leading end‑to-end brand strategy, execution, and performance management. In this highly visible role, you will develop and deliver integrated marketing strategies, oversee KPI and reporting performance, and activate high‑leverage commercial programs designed to drive customer demand, market share gains, and segment penetration. You will work in close partnership with US Sales, US Training, US S&OP, Agency Partners, and Alcon’s Pharma customers to deeply understand the competitive landscape and translate insights into compelling messaging and effective commercial offerings. This role is also responsible for developing annual marketing plans and equipping the US Sales Force with the tools, materials, and strategic direction required to achieve annual sales targets. This is an onsite position based at Alcon’s Fort Worth, Texas Main Campus, where in‑person collaboration is essential to meeting business goals and compliance requirements, and where you will be empowered to make a lasting impact for customers and patients alike. In this role, a typical day will include:

Requirements

Bachelor’s Degree or Equivalent years of directly related experience (or high school +15 yrs.; Assoc.+11 yrs.; M.S.+4 yrs.; PhD+3 yrs.)
The ability to fluently read, write, understand, and communicate in English

Nice To Haves

10 years relevant experience
3 years demonstrated leadership

Responsibilities

Develop and execute annual Marketing Plans across the portfolio
SME for US Marketing Organization
Collaborate with sales leadership to segment and target customer base
Responsible for identifying trends and creating action plans to address market needs
Create promotional messaging including sales materials, professional campaign, conference presence and digital assets
Identify trends to lead direct to consumer strategy informing patient engagement insights
Work with Business Development team to develop KOL (Key Opinion Leader) plan and podium presence
Leverage internal and external data to strengthen portfolio value proposition
Collaborate with medical affairs team to ensure claim development for lifecycle management
Presentations to Marketing Pharma Leadership Team
Lead Quarterly Field Advisory Boards and be in tune with the voice of the field
Work closely with cross-functional CORE team to deliver brand essentials to the market
Develop business models to leverage comprehensive portfolio to drive business across larger Alcon
Manage A&P marketing budget while ensuring planned return on investment
Responsible for forecasting in partnership with S&OP to ensure appropriate supply levels
Work with Legal and Regulatory to ensure compliant messaging and promotion
Champion portfolio objectives and strategic alignment across organizational functions
Annual development and management of marketing programs and business plans to achieve revenue, profit, and market share goals