Senior Brand Manager, Oncology (m/f/d)

Bristol Myers Squibb • Munich, DE

173d • Hybrid

About The Position

Under the direction of the Brand Lead, the Senior Brand Manager, Oncology (m/f/d) is responsible for driving the development, implementation, and execution of marketing programs. The incumbent actively drives the development of brand plans, creative and innovative product and marketing strategies and tactical implementation plans. The Senior Brand Manager builds and maintains close relationships with the cross-functional customer teams, internal stakeholders, external vendors, and opinion leaders. Additionally, the Senior Brand Manager serves as the point of contact for the sales force.

Requirements

• Natural science and/or Business Administration degree
• Experience in pharmaceutical marketing and sales in Oncology or Specialty care is an advantage
• Experience with performance marketing preferred; capability and willingness for data driven decision making and strategy & execution
• Experience with omnichannel marketing and implementation of customer journeys
• Able to translate strong analytical skills into a targeted strategy
• Excellent project management skills

Nice To Haves

• Passionate, curious, creative and well-organized team player
• Independent way of working, strong business acumen and open-minded
• Highly energetic, self-reliant, able to successfully drive performance and deliver results
• Fluency in English and German, both oral and written communications
• Very good knowledge of the current MS Office applications
• Strong identification with the company's values

Responsibilities

• Develop strategic brand planning for a product in lung cancer / Oncology
• Develop, coordinate and implement creative and innovative marketing strategies and corresponding activities according to local market requirements
• Support bottom-up budget planning and manage marketing budget
• Track brand performance
• Optimize customer experience and build customer journeys in x-functional collaboration; drive customer engagement by considering both F2F and remote/ digital channels; work closely with Customer Experience Managers and Omnichannel Managers to optimize content placement
• Content creation according to strategy and based on the customer journey plan
• Generate insights from market data / intelligence with strong external focus and incorporate findings into strategy, implementation and daily work
• Regularly seeking feedback, inspiring and train the sales force to enable maximization of the brand potential
• Close and trustful collaboration with the cross-functional brand team, vendors, external stakeholders and thought leaders

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Industry: Chemical Manufacturing
• Education Level: Bachelor's degree
• Number of Employees: 5,001-10,000 employees