Senior Brand Manager - Nesquik Senior Brand Manager - Nesquik

Nestle Operational Services Worldwide SA

About The Position

Foods you love. Brands you trust. And a career that empowers you to grow. At Nestlé USA, we’re all working towards the same goal – to delight and deliver for our consumers. With a rich portfolio of beloved brands, including DiGiorno, Toll House, and Coffee mate, in 97% of U.S. households, we have a unique opportunity – and responsibility – to be there for every moment in our consumers’ lives. Joining Nestlé means becoming part of an inclusive workplace that inspires innovation, encourages strategic thinking and creativity, and celebrates your achievements. No matter where you work within the organization, you are empowered to challenge the status quo, embrace risk-taking, and pioneer new ideas. Our supportive and collaborative environment encourages bold ambitions and continuous learning so that everyone can grow and thrive. This position is not eligible for Visa Sponsorship. This role offers a unique opportunity to make an immediate impact by spearheading the growth of Nesquik, one of the most beloved brands in the Beverage Portfolio. The challenge is clear: ensure that our brand continues to play a meaningful role in the lives of our consumers in a competitive, complex, and constantly evolving marketplace. If you thrive by driving change, influencing commercial teams and leaders, and delivering results by challenging the status-quo, this position will put you at the center of shaping the future of our iconic brand. As the Senior Brand Marketing Manager, you are responsible for developing the strategy and executing annual commercialization plans to deliver profitable growth for the Nesquik Ready to Drink (RTD) Business. In this role, you will unlock actionable insights to grow brand health, identify and drive an innovation pipeline, lead communications planning & execution, and unlock consumer & customer value. You will collaborate with cross-functional teams including Sales, Operations, and Finance to ensure executional excellence of our annual business plans.

Requirements

University Degree (BA/BS) in Marketing or related business field; or equivalent experience. MBA preferred
5+ years’ experience in marketing or brand management
Experience leading and influencing cross-functional teams and or agency partners utilizing strong negotiation and relationship building skills
Experience leading marketing communication projects including digital and media strategies (demonstrated marketing experience in small format channel/DSD recommended)
Experience leveraging data, research and trends to generate insights to understand consumer behavior (Circana, IRI, or Nielsen knowledge strongly recommended)
Demonstrated problem-solving and analytical capabilities, with the ability to develop creative/non-traditional solutions for challenging, undefined problems

Nice To Haves

MBA preferred
demonstrated marketing experience in small format channel/DSD recommended
Circana, IRI, or Nielsen knowledge strongly recommended

Responsibilities

Develop a deep understanding of the demographics, psychographics, occasions, path to purchase, behavioral drivers, and unmet needs of the brand’s consumer through data and research
Extract actionable consumer and customer insights through data and research to inform strategies.
Translate insights and commercial priorities into relevant marketing activations.
Analyze data and synthesize learning into insights to optimize commercial investment decisions.
Ensure that key business KPIs are met: revenue, profit, market share, and brand health.
Track sales, consumption, and consumer trends to identify gaps/opportunities during monthly business operating routines.
Generate concepts, validate with consumers, and identify winning platforms to build a long-term portfolio innovation/renovation pipeline
Lead the development of strategic revenue management strategies to drive long-term profitable growth for the business including pricing, promo, and price pack architecture (PPA)
Balance growth platforms between base business and innovation, prioritizing resources effectively.
Manage brand’s consumer marketing budget and demonstrate efficient and effective investment approach.
Lead the development and execution of annual marketing plans to address all aspects of the marketing mix – product, price, place & promotion.
Partner closely with Sales and Category teams to secure distribution and visibility.
Drive alignment of annual commercial plans, ensuring flawless execution across both large format channels (Grocery, Mass, Club, etc.) and small format channels (Convenience, Drug, etc.).
Work with internal teams and external agency partners to develop marketing strategies & plans that increase awareness, household penetration and/or purchase frequency.
In collaboration with cross-functional teams, lead projects in support of commercializing brand innovation/renovation strategy
Ensure cultural relevance and consumer engagement in all activations.
Lead packaging changes due to product, graphic, and/or formula changes.
Lead by example to motivate and inspire direct report(s) and cross-functional teams to exceed high performance targets
Actively communicate expectations, provide regular feedback, and build appropriate development plans with direct report(s).