Senior Brand Manager, Minute Maid BDB
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About The Position
Join the Coca-Cola Company, a global brand that has been innovating and evolving since 1886, and become a part of our inspiring brand strategies. We are currently seeking a Senior Brand Manager for Minute Maid Bottler Delivered Brands (BDB) who is creative, innovative, and inspirational to refresh the world. This role requires a high level of collaboration, working effectively with various stakeholders including brand team members, agencies, customer teams, innovation, R&D, and commercial leadership. If you are strategic, driven, and collaborative, we want to hear from you. In this position, you will be responsible for writing both short and long-term business and brand plans, identifying business objectives, strategies, key initiatives, and performance measurements. You will develop marketing plans that support strategic initiatives to deliver the annual business plan and communicate written briefs for use by agencies while directing their work activities. Assessing consumer opportunities that are currently untapped by leveraging consumer research and in-market performance will be a key part of your role. You will assist in developing portfolio strategies across brands and categories, providing ongoing business analysis to identify and prioritize brand-building opportunities. Additionally, you will develop annual brand business reviews, as well as growth platforms and brand roles. Recommending brand budgets and investment allocation will be part of your responsibilities, along with building a clearly defined positioning for new offerings and new category entrants or brands. You will lead alignment on brand initiatives with key functions and bottler marketing, sales, and technical teams, and engage in project development in conjunction with functions such as Operating Unit management, Market Managers, and bottling system partners. Presenting business results for marketing managers, regional managers, and divisions will also be a significant aspect of your role, as will the recommendation and analysis of trends and key initiatives to the management team and bottlers that will drive brand growth.
