Senior Brand Manager, Mens Hair Removal

Edgewell Personal Care•Shelton, CT

57d•$145,000 - $200,000•Hybrid

About The Position

The US Men's Hair Removal team is looking for a strategic and seasoned Senior Brand Manager to join the Schick brand team. This integral member of our growing team will play a critical role in leading the growth and innovation strategy for an iconic brand at a pivotal point in its brand journey. This role will be responsible for developing and driving the brands growth strategy and consumer-centric innovation pipeline. We are looking for a self-starter, master collaborator, strategic thinker and creative problem solver. You should be comfortable working both horizontally and vertically across an organization to keep multiple projects and priorities moving forward to achieve goals. A proven ability to lead to results through influence, thrive in ambiguity and embrace a growth mindset will be key. This is a unique and exciting opportunity to shape brand strategy, oversee innovation and packaging development, and create compelling innovation activation platforms that bring the brand to life. If you're passionate about consumer insights, business transformation and innovation and want to build brands that resonate culturally, this is your chance to make a lasting impact.

Requirements

Bachelor's degree required, MBA preferred
10+ years in strategic brand marketing, preferably at a CPG
Prior experience leading innovation (not necessarily in an innovation dedicated role)
Ability to be in office 3 days a week in either Shelton, CT (preferred) or NYC locations

Nice To Haves

Health and Beauty (HBA) or Personal Care industry experience a plus, but not required

Responsibilities

Tracks, decodes and activates emerging shaving and grooming trends, evolving consumer behaviors and category shifts to identify market gaps, opportunities and threats and unlock whitespace opportunities
In partnership with the Head of Business, plays a key role in annual business planning and the development of brand growth and innovation strategies
Leverages consumer insights, cultural understanding and a “General Manager mindset” to drive both long-term brand equity and near-term performance
Develops and owns LTO and Seasonal strategy, including the evaluation of strategic partnerships to be leveraged in communications and/or product innovation
Translates brand growth opportunities into clear innovation briefs
Champions a deep understanding of consumer behavior and preferences, ensuring the innovation strategy and concepts align with the brand strategy, brand positioning and business objectives
Manages portfolio optimization projects, including renovations, packaging restages, and portfolio rationalization
Collaborates closely with cross-functional partners (R D, PMO, Insights, Marketing, Operations, Finance, Sales and Supply Chain) to ensure alignment and flawless go to market execution of innovation
Is intimately familiar with the drivers of business/brand performance across all innovation launches and act as the go-to person for when questions arise (including P&L ownership for launches)
Partner with Category and Sales teams to develop compelling, customer ready sell-in materials
Develop detailed marketing plans for product launches in partnership with the agencies and integrated communications teams, from creative brief to execution