The Kraft Heinz-posted 2 months ago
$137,400 - $171,700/Yr
Full-time • Mid Level
Chicago, IL
5,001-10,000 employees
Food Manufacturing

The Kraft Heinz Company is one of the largest food and beverage companies in the world, with eight $1 billion+ brands and global sales of approximately $25 billion. We're a globally trusted producer of high-quality, great-tasting, and nutritious foods for over 150 years. While Kraft Heinz is co-headquartered in Chicago and Pittsburgh, our brands are truly global, with products produced and marketed in over 40 countries. These beloved products include condiments and sauces, cheese and dairy, meals, meats, refreshment beverages, coffee, infant and nutrition products, and numerous other grocery products in a portfolio of more than 200 legacy and emerging brands. We spark joy around mealtime with our iconic brands, including Kraft, Oscar Mayer, Heinz, Philadelphia, Lunchables, Velveeta, Planters, Maxwell House, Capri Sun, Ore-Ida, Kool-Aid, Jell-O, Primal Kitchen, and Classico, among others. No matter the brand, we're united under one vision: To sustainably grow by delighting more consumers globally. Bringing this vision to life is our team of 39,000+ food lovers, creative thinkers, and high performers worldwide. Together, we help provide meals to those in need through our global partnership with Rise Against Hunger. We also stand committed to responsible, sustainable practices that extend to every facet of our business, our consumers, and our communities. Every day, we're transforming the food industry with bold thinking and unprecedented results. If you share our passion - and are ready to create the future, build a legacy, and lead as a global citizen - there's only one thing to do: join our table and let's make life delicious!

  • Own breakthrough communications that will build brand equity and drive long-term growth for the business
  • Own end to end creative strategy
  • Own creative brief for external collaborators, including the business problem to be solved
  • Owner of feedback and discussion with lead agency
  • Think strategically and holistically across full marketing mix, with specific focus on brand KPIs
  • Build research framework for creative development in concert with Insights team
  • Influence, and collaborate with, category marketing, central marketing, consumer insights, sales, finance, and agency partners to take creative ideas & activations from concept to reality
  • Own internal selling of brand communications strategy to business and organizational leadership, ensuring their commitment to the plan and future of the business
  • Influence agency partners to bring best-in-class ideas to life for the brand, and prioritize their time and resources
  • Deliver creative strategies on budget and on time, while striving to do the best thing for the marketing mix return for the business
  • Experience building/refreshing brand foundations including establishing brand aspiration, honing in on ownable positioning, defining consumer target and consumer jobs to be done
  • Prior experience leading IAT teams and collaborating with creative agencies through campaign development on time and within budget
  • Proven ability to think big picture / define the destination, complemented with the willingness and ability to work in the details
  • Track record of ruthlessly prioritizing, operating with agility, problem solving, building strong relationships cross functionally, and aligning stakeholders
  • Coverage for employees (and their eligible dependents) through affordable access to healthcare
  • Protection and saving for the future, we offer plans tailored to meet you and your family's needs
  • Physical - Medical, Prescription Drug, Dental, Vision, Screenings/Assessments
  • Social - Paid Time Off, Company Holidays, Leave of Absence, Flexible Work Arrangements, Recognition, Training
  • Emotional - Employee Assistance Program, Wellbeing Programs, Family Support Programs
  • Financial - 401k, Life, Accidental Death & Dismemberment, Disability
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