Senior Brand Manager, Lume Deodorant

Mammoth Brands • New York, NY

21d • $145,000 - $175,000 • Hybrid

About The Position

We are seeking a visionary Senior Manager, Brand Strategy to lead strategy and execution for Lume Deodorant and unite cross-functional teams to deliver high-impact initiatives. This leader will drive breakthrough performance and sustainable growth by shaping strategy across pricing, promotion, innovation, margin, and distribution—grounded in data, insights, and a deep understanding of category and consumer dynamics. In this role, you will act as the brand’s connective force: aligning stakeholders, managing complex projects, and ensuring seamless execution across marketing, creative, R&D, operations, finance, and external partners. You’ll monitor performance to identify opportunities, optimize plans, and guide decision-making that accelerates results. You will also steward the full innovation lifecycle from concept brief through launch, maintain an omni-channel calendar of key brand moments, and translate market and competitive insights into actionable growth strategies. Additionally, you’ll oversee brand budget management—including PO creation, invoicing, and reconciliation—to ensure strong financial stewardship.

Requirements

• Bachelor’s degree required, preferably in Marketing, Economics, or a related field. MBA is a bonus.
• 7+ years of experience including GM-style business or brand ownership. Strongly prefer a combination of:
• Brand management or commercial experience in CPG or retail
• Plus a diverse experience such as in consulting, banking or startup that was analytical and fast-paced
• Strong analytical capability—you dig into the data, extract insights, and make smart business decisions.
• Proven experience leading cross-functional teams
• Proven experience managing a business in a matrixed environment.
• Experience developing project briefs and creative briefs.
• Strong commercial and strategic acumen, with experience in P&L and budget management
• Experience defining an innovation roadmap and navigating the product development process to commercialize and launch new items
• Ability to lead through ambiguity and operate with independence.
• Organized and able to see through projects from start to finish: knows how to drive high level strategy but can also steer projects to completion
• Proactive and resourceful—comfortable working through ambiguity and solving problems independently

Nice To Haves

• MBA is a bonus.
• Prior experience in beauty, personal care or lifestyle brands is preferred

Responsibilities

• Lead brand strategy with a business-first mindset, leveraging consumer insights and cultural understanding to drive both long-term brand equity and near-term performance.
• Own P&L performance and deliver growth through strategic choices across pricing, promotion, innovation, margin, and distribution
• Leverage data tools and consumer insights to develop firm understanding of category and consumer dynamics. Monitor performance of the brand and proactively recommend optimizations informed by an in-depth understanding of the brand positioning, consumer target, category and competitive set.
• In partnership with the Brand Director, contribute to innovation and new product development from brief to launch through the Stage Gate process.
• Develop and maintain an omni-channel calendar of key brand moments (product launches, deal periods, in-store marketing activity, big marketing activations, etc.) that’s widely shared.
• Influence cross-functional partners (creative, insights, sales, operations, e-commerce, retail) to move initiatives forward and ensure tight execution.
• Analyze market, retailer, and competitive trends to identify whitespace and unlock new growth opportunities.
• Manage the brand budget end-to-end, including PO creation, invoicing, reconciliation, and financial forecasting.

Benefits

• Medical, dental, and vision coverage
• 401k match
• Equity in Mammoth Brands
• Flexible time off and working hours
• Wellness and L&D stipends
• 4 weeks sabbatical after 5 years, 6 weeks after 10 years, and 8 weeks after 15 years
• 20 fully paid weeks off for parents who give birth, or 16 fully paid weeks off for all other paths to parenthood
• Fun IRL and virtual events including happy hours, team building events, and parties on our rooftop
• Free products from all of our brands

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 501-1,000 employees