Stanley Black & Decker, Inc.-posted 17 days ago
Full-time • Mid Level
Remote • Towson, MD
5,001-10,000 employees

Senior Brand Manager, Global Strategy - Remote United States Come make the world and accelerate your success. It takes great people to achieve greatness. People with a sense of purpose and integrity. People with a relentless pursuit of excellence. People who care about making things better For Those Who Make The World™. Sound like you? Join our top-notch team of approximately 48,000 diverse and high-performing professionals globally who are making their mark on some of the world’s most beloved brands, including DEWALT®, BLACK+DECKER®, CRAFTSMAN®, STANLEY®, CUB CADET®, and HUSTLER®. The Job: Join the iconic DEWALT® team, a leader in professional tools and innovation for over a century! We are seeking a talented leader to help shape the future of our brand and drive the next era of growth and product excellence. Be part of a legacy—and help us build what’s next. The Global Brand Senior Manager will play a pivotal role in shaping and assisting in executing the global brand strategy, ensuring consistency across all markets while empowering regional teams to adapt with local relevance. Acting as the bridge between global brand leadership and regional marketing execution, this role will maintain a pulse on market dynamics, competitive landscapes, and consumer insights across regions. The Global Brand Senior Manager will influence and align regional marketing strategies, ensuring brand fundamentals and NPDs are executed consistently and seamlessly. As Senior Brand Manager, Global Strategy, you’ll be part of our DEWALT® team working as a remote employee.

  • Act as the lead authority and promoter of the Brand, ensuring consistent brand expression through all product launch touch points, both external and internal.
  • Partner with regional teams to ensure strategies and fundamentals are adapted effectively
  • Maintain visibility on regional marketing plans, campaigns and performance, providing guidance and feedback to drive alignment and consistency
  • Serve as a though partner to regional teams, providing tools, playbooks and assets that strengthen execution
  • Support global brand campaign development, ensuring creative assets and messaging can be scaled and localized
  • Partner with insights to ensure the consumer is at the forefront of every global brand strategy
  • Evaluate and partner with insights for in-depth market research and leverage consumer insights to provide brand and product positioning recommendations.
  • Effectively “story-tell” key influencers and decision-makers at all levels
  • Evaluate market conditions to understand the competitive landscape and identify trends and opportunities for growth.
  • Communicate with demonstrated ability to build relationships, establish rapport, drive consensus, & drive adoption with internal/external customer groups and all levels.
  • Serve as the brand lead for experience center, CSR initiatives and global tradeshows
  • 7+ years of experience leading the establishment & execution of global brand growth strategies, ideally in a global environment
  • 5+ years’ experience with leadership of marketing innovation in either a SKU-intensive brand or multi-brand consumer product portfolio in a global environment
  • Undergraduate degree required, preferably in business, marketing, or related field; MBA preferred
  • Experience in high volume retail and / or distributor environment involving complexity in price, channel, and product, with the ability to act as a marketing spokesperson with internal and external customers to generate excitement about launches
  • Must possess exceptional marketing strategy fundamentals, including expertise in brand planning, go-to-market strategies, media planning, business acumen, positioning, market research, brand storytelling.
  • High collaboration and influencing skills without direct authority
  • Deep curiosity and ability to synthesize consumer insights, competitive intelligence and market dynamics
  • Strong communication, presentation and storytelling skills
  • Forward-thinking mindset and bias for action
  • Medical, dental, life, vision, disability, 401(k), Employee Stock Purchase Plan, paid time off, and tuition reimbursement in addition to programs & benefits in support of your well-being.
  • Discounts on Stanley Black & Decker tools and other partner programs.
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