Senior Brand Manager - Amazon

Advantage Sales & Marketing dba Advantage Solutions•Seattle, WA

10h•Remote

About The Position

Senior Brand Manager - Amazon: The Senior Brand Manager - Amazon manages programs and strategic planning initiatives within a specific department of the business to ensure sales targets are met. This role may be dedicated to servicing one significant client or responsible for multiple clients’ goals and encompassing customer relations and implementation. E-commerce is a fast-paced industry, and the only constant is change- we are looking for someone dynamic, curious & confident to join our team as an Senior Brand Manager for our Amazon team. This role is responsible for providing strategic, tactical, and operational leadership on the highest levels. In a work-from-home environment, to be successful, you will need to learn quickly, stay on top of new e-commerce trends, and be a motivated, independent worker. Excellent project management skills as well as poise, confidence and strategic thinking go a long way in this role. Collaboration with other business management & Advantage Unified Commerce teams is crucial for success in this role as our Enterprise approach and breadth of services is key to our approach. The Company is one of North America’s leading sales and marketing agencies specializing in outsourced sales, merchandising, category management and marketing services to manufacturers, suppliers and producers of food products and consumer packaged goods. The company services a variety of trade channels including grocery, mass merchandise, specialty, convenience, drug, dollar, club, hardware, consumer electronics and home centers. We bridge the gap between manufacturers and retailers, providing consumers access to the best products available in the marketplace today. Position Summary The Account Supervisor functions as a leader of Agency shopper marketing program deliverables within multiple categories or retail channels. Primary role is to provide leadership as the face of the Agency to client contact(s) during the conception, creative communications design development, retail sell-in, execution and analysis of account/brand-specific programs. Responsible for spearheading and synchronizing a cross-functional team to deliver strategic business planning frameworks, communication platforms, program concept development, effective sales presentations, retail sell-in support, and analysis of results.

Requirements

Bachelor's Degree or equivalent experience in the area of Marketing/Brand Management required
6+ years of experience in a consumer product, brand manager, media, or agency experience preferred
Superior task management, interpersonal, written and verbal communications skills
Min 4 or 5 years of experience full access and broad knowledge of Amazon Seller Central or Vendor Central either in an agency role, a brand role or Amazon direct
Min 3 years eCommerce experience understanding SEO, shipping, new item set up
Min 2 years of Amazon Advertising experience
Advanced Excel and strategic thinking skills
Knowledge using third-party tools including Helium10, Keepa, DataHawk, Jungle Scout, or Zonguru
Strong presentation and interpersonal skills
Strong written communication and verbal communication skills
Well-organized, detail-oriented, and able to handle a fast-paced work environment
Track record of building and maintaining customer/client relationships
Strong computer skills including proficiency with Microsoft Word, Excel, PowerPoint, Access, Outlook, and web-browsers
-3-5 years of experience in the role of leader/manager in agency, brand management, and/or media production
Ability to complete multiple duties with accuracy shifting from one to another with frequent interruptions and competing deadlines
Creative self-start with strong relationship, organization, negotiation, and problem solving skills
Able to work with third party properties, agencies, suppliers and media organizations

Nice To Haves

MBA Degree or equivalent experience is preferred

Responsibilities

Manage 4-6 brands on Amazon 3P or 1P growing sales aligned to client’s goals and being in the role as their Amazon expert.
Meet with clients weekly to review issues, performance, advertising strategies, content updates, promotional calendars, support cases and recommend long-term strategies.
Create best-in-class catalog pages with a focus on SEO (titles, bullet points, product description, hidden keywords).
Monitor changes in SEO using third party tools.
Manage variation strategy and monitor regularly for improvements.
Identify account problems, open Amazon support cases and monitor resolutions.
Meet regularly with Amazon account executives and vendor managers to collaborate on brand growth.
Make recommendations to clients on international expansion opportunities and manage client’s international Amazon marketplaces.
Review advertising budgets, strategies, ACOS, ROAS, TACOS and work with advertising team to align on brand’s goals.
Assist in getting new products live and retail ready, including collecting VINE reviews and problem resolution of existing items.
Utilize A/B testing when applicable.
Work with the graphic design team to make recommendations to client to upsell creative assets for above-the-fold (ATF), A+ content, videos and advertising assets.
Make recommendations based on data and consumer insights.
Develop and implement growth strategies for assigned brands.
Work with the internal advertising team to implement advertising campaigns and analyze trends and results to achieve client’s goals.
Facilitate communication, opportunities, challenges, and workflow to other team members and attend all client meetings and reviews.
Organize FBA or MFN shipment strategies and creation of shipments to Amazon.
Create Ad-hoc reporting for brands to address situational issues, forecasts, strategic planning and performance optimization programs.
All capabilities within Seller Central or Vendor Central related to a product ASIN sales growth strategy.
Plus other tasks as assigned
Personal Accountability When brand facing, sit on-site with clients, fully representing the agency in-front of the client and representing the brand back to the agency.
Develop and own key influencer relationships that build a trust-based partnership with client teams, agency partners, and third party vendors
Demonstrate working knowledge of consumer/shopper marketing landscapes and the client’s own industry to develop new business opportunities and potential revenue streams within existing client
Design and lead proposal and program development presentations with limited guidance from a Director
Establish agency thought leadership for defined area of responsibility
Supervise and/or directly manage program execution, budgets, tracking, and post-promotional reporting in accordance with company systems and processes
When field facing, responsible for key channel or customer comprising 10%+ of the client’s business
Responsible for recruiting, hiring, training, and development of direct reports with support of a Director
Other related duties as assigned
Cross-Functional Accountability Partner with Planning team members to develop category, channel, customer and competitive brand marketplace insights, identify most value consumer targets, communication strategy, innovation opportunities, promotion program objectives, strategies and tactical recommendations for programs, leveraging key consumer/shopper insights that drive purchase behavior change
Demonstrate leadership to internal Agency concept, creative design, and production team members in order to ensure all deliverables are on strategy and meet client expectations
Engage, mentor, and inspire Agency cross-functional team by teaching the fundamentals, demonstrate, and empower proactive thinking, prioritize goals, and facilitate conflict resolution as needed
Communicate and interact effectively with cross-agency teams for all departments and/or clients to deliver timely client decisions and approvals
Other related duties as assigned