Senior Brand Manager Paid Media - Adult Nutrition

Abbott • Columbus, OH

19h • Onsite

About The Position

At Abbott, you can do work that matters, grow, and learn, care for yourself and your family, be your true self, and live a full life. You’ll also have access to: Career development with an international company where you can grow the career you dream of. Employees can qualify for free medical coverage in our Health Investment Plan (HIP) PPO medical plan in the next calendar year. An excellent retirement savings plan with a high employer contribution. Tuition reimbursement, the Freedom 2 Save student debt program, and FreeU education benefit - an affordable and convenient path to getting a bachelor’s degree. A company recognized as a great place to work in dozens of countries worldwide and named one of the most admired companies in the world by Fortune. A company that is recognized as one of the best big companies to work for as well as the best place to work for diversity, working mothers, female executives, and scientists.

The Senior Brand Manager, Adult Nutrition - Media is a strategic leader responsible for shaping the media vision, strategy, and execution for a portfolio of adult nutrition brands. This role oversees a high-performing media team and serves as a key partner to brand marketing, performance marketing, insights, and agency partners to drive brand growth, consumer engagement, and business performance, including share growth, net sales and profit margin. The Senior Brand Manager will champion audience-first thinking, orchestrate full‑funnel media plans, and elevate how the brands show up across paid channels. Additional responsibilities include tactical planning, agency leadership, contingency planning, budget management, brand performance analysis, and leading actionable recommendations to executive leadership.

Requirements

• Bachelor’s degree in Marketing, Business, Communications, or related field.
• 10+ years of experience in media strategy, digital marketing, brand marketing, or integrated communications.
• Proven experience leading media across multiple brands or complex portfolios (CPG or nutrition experience preferred).
• Strong understanding of full‑funnel media planning, measurement frameworks, advanced audience strategies, and digital platforms.
• Excellent leadership, communication, and stakeholder management skills.
• Ability to synthesize complex information and translate it into clear, actionable direction.
• Demonstrated ability to foster collaboration, manage multiple priorities, and deliver results in a fast‑paced environment.

Nice To Haves

• MBA preferred

Responsibilities

• Develop and lead holistic, insight‑driven media strategies that support brand objectives, strengthen brand equity, and drive business results across a multi-brand adult nutrition portfolio.
• Translate consumer, cultural, and category insights into clear media opportunities, audience strategies, and investment recommendations.
• Define and own annual media frameworks, including channel roles, investment allocations, reach/frequency goals, and measurement roadmaps.
• Propel innovation in media by exploring new channels, testing approaches, and advanced audience capabilities.
• Lead, mentor, and develop a team of media professionals, fostering curiosity, strategic thinking, collaboration, and operational excellence. Establish clear roles, goals, workflows, and development plans to strengthen team capability and effectiveness.
• Partner closely with Content and Performance Marketing teams to align on briefs, brand strategies, creative development, and in‑market execution.
• Coordinate with Insights & Analytics to leverage data and measurement frameworks that inform strategy, optimize campaigns, and demonstrate impact.
• Guide agency partners to deliver best‑in-class media planning, buying, optimization, and reporting.
• Oversee end‑to-end media planning, implementation, optimization, and performance tracking across all paid channels (digital, TV, OLV, social, search, retail media, etc.).
• Support monthly, quarterly, and annual budget management, ensuring accuracy, accountability, and strategic investment decisions.
• Monitor key performance indicators and deliver performance readouts with actionable insights and recommendations.
• Ensure adherence to brand safety, compliance, and data privacy requirements.
• Serve as a media expert and thought leader within the organization, providing clear POVs on industry trends, audience behaviors, and emerging opportunities. Influence senior stakeholders with strong storytelling grounded in data and strategic clarity.
• Lead developing operational frameworks to accelerate response to digital consumer trends.

Benefits

• Career development with an international company where you can grow the career you dream of.
• Employees can qualify for free medical coverage in our Health Investment Plan (HIP) PPO medical plan in the next calendar year.
• An excellent retirement savings plan with a high employer contribution.
• Tuition reimbursement, the Freedom 2 Save student debt program, and FreeU education benefit - an affordable and convenient path to getting a bachelor’s degree.
• A company recognized as a great place to work in dozens of countries worldwide and named one of the most admired companies in the world by Fortune.
• A company that is recognized as one of the best big companies to work for as well as the best place to work for diversity, working mothers, female executives, and scientists.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level