Senior Brand Designer

Mudflap • Palo Alto, CA

114d • $170,000 - $200,000

About The Position

Mudflap serves the $800B trucking industry, the backbone of the U.S. economy. Our market-leading payment products help truckers save thousands of dollars on fuel (their #1 business expense), while providing our fuel stop partners with access to new, hard-to-reach customers. We’re a fast-growing marketplace business looking for a new customer-obsessed teammate to join us on this exciting journey. At Mudflap, we’re on a mission to make life easier for truck drivers and fleet managers everywhere. We remove the tech burden so our users can focus on the road, not on complicated systems. As a Designer at Mudflap, you’ll help elevate our brand and deliver impactful, user-friendly designs across key channels — from digital campaigns to print, web, and beyond. Your work will ensure our brand feels seamless, approachable, and indispensable to the people we serve.

Requirements

• 8+ years of in-house design experience at a consumer or SaaS software company.
• Strong background in brand, communication, and marketing design.
• Demonstrated ability to build, maintain, and evolve a brand system over time.
• Comfortable collaborating with cross-functional teams including Marketing, Product, and Engineering.
• Experience in user research and data-informed design.
• Exceptional storytelling and facilitation skills.
• Ability to thrive in a fast-paced, high-growth environment.
• Polished portfolio demonstrating conceptual strength and high-quality execution.
• Fluency in modern design tools including Figma, Jitter, Webflow, and Braze.
• Formal design education (BFA/MFA preferred) or equivalent professional experience.

Responsibilities

• Immerse yourself in the freight industry using user research and competitive insights to shape and socialize creative direction.
• Collaborate with Marketing, Product, Product Design, and Engineering to articulate our value proposition and evolve our brand.
• Lead the creative execution of high-impact projects, including website redesigns, brand refreshes, ad campaigns, and lifecycle/email programs.
• Carry ideas from early explorations in Figma through polished execution, including Webflow landing pages and Braze email campaigns.
• Define, evolve, and elevate Mudflap’s brand vision, balancing modern aesthetics with authenticity.
• Build and maintain a scalable brand system and extend it across digital, print, social, events, and product.

Benefits

• Competitive salary and equity in a high-growth startup.
• Multiple health benefit options.
• Responsible Time Off.
• 401(k) matching.
• Opportunities and support for major career growth.
• Annual Company offsite event (Mudfest!).

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: Bachelor's degree
• Number of Employees: 11-50 employees