Senior Brand and Product Marketing Manager

Rocket Companies Inc. • Detroit, MI

53d

About The Position

As the Senior Brand and Product Marketing Manager, you will serve as both a strategist and hands-on leader, driving integrated marketing that's rooted in strong fundamentals and impactful growth. You'll own the bigger picture-crafting full-funnel plans and building acquisition strategies-while guiding your team to execute with excellence in the marketplace. You'll think and operate like a general manager, prioritizing the levers that truly grow the business and mentoring others to raise the bar. This is your chance to shape our marketing vision, champion connection across channels, and make a meaningful impact that propels our brand and business forward. About the role Lead development and execution of integrated marketing campaigns, mapping our presence across all channels to reach target audiences and achieve ambitious growth objectives. Activate strong marketing foundations-segmentation, positioning, messaging, and brand stewardship. Develop and own growth strategies with focus on acquisition, partnering with paid, owned, and earned media channel experts to maximize marketing investments and define what success looks like. Zoom out to strategize and prioritize high-impact initiatives, yet connect the dots at the tactical level to ensure the business moves forward and goals are consistently met. Collaborate with channel leads, consumer insights teams, and finance to measure full-funnel marketing KPIs-from awareness through retention-analyzing data and turning insights into clear, actionable steps. Serve as a mentor, modeling marketing excellence and supporting our team to continue to elevate our marketing discipline Build robust connection plans which align moments of brand engagement across touchpoints, integrating paid, owned, and earned strategies to drive consumer impact and deliver measurable outcomes.

Requirements

• 7+ years of experience in a B2C marketing role
• Bachelor's degree in marketing or a related field, or equivalent competency.
• Expert in marketing fundamentals and experience managing brands and products
• Expert in project management principles.
• Experience in marketing automation.
• Solid foundation in core marketing fundamentals with experience making strategic business decisions, prioritizing levers of growth, and connecting big picture strategy to tactical execution

Nice To Haves

• Experience with classic brand management, ideally in a CPG or similar environment.
• Advanced understanding of marketing strategy principles, practices, and techniques.
• Expertise in building comprehensive growth strategies across paid, owned, and earned media, and partnering with channel leads to execute and optimize.
• Proficient in measuring and analyzing core marketing KPIs across the funnel, and skilled at turning insights into data-driven actions in collaboration with cross-functional teams.
• Demonstrated excellence in elevating teams by mentoring, developing marketing talent, and setting standards for high-impact execution.
• Proven success in designing connection plans that integrate key consumer moments and touchpoints to deliver results.

Responsibilities

• Lead development and execution of integrated marketing campaigns, mapping our presence across all channels to reach target audiences and achieve ambitious growth objectives.
• Activate strong marketing foundations-segmentation, positioning, messaging, and brand stewardship.
• Develop and own growth strategies with focus on acquisition, partnering with paid, owned, and earned media channel experts to maximize marketing investments and define what success looks like.
• Zoom out to strategize and prioritize high-impact initiatives, yet connect the dots at the tactical level to ensure the business moves forward and goals are consistently met.
• Collaborate with channel leads, consumer insights teams, and finance to measure full-funnel marketing KPIs-from awareness through retention-analyzing data and turning insights into clear, actionable steps.
• Serve as a mentor, modeling marketing excellence and supporting our team to continue to elevate our marketing discipline
• Build robust connection plans which align moments of brand engagement across touchpoints, integrating paid, owned, and earned strategies to drive consumer impact and deliver measurable outcomes.

Benefits

• Our team members fuel our strategy, innovation and growth, so we ensure the health and well-being of not just you, but your family, too! We go above and beyond to give you the support you need on an individual level and offer all sorts of ways to help you live your best life. We are proud to offer eligible team members perks and health benefits that will help you have peace of mind. Simply put: We've got your back. Check out our full list of Benefits and Perks.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Industry: Management of Companies and Enterprises