Senior B2B Sales Representative, Ingredient and By-Products (US, Remote)

PaleovalleyErie, CO
3h$75,000 - $90,000Remote

About The Position

This is a rare opportunity to join Paleovalley and Wild Pastures as our first dedicated B2B sales hire, focused on selling bone meal, tallow, and other by-products into agriculture, animal feed, pet food, supplement wholesale, food manufacturing, and foodservice markets nationwide. You won’t be stepping into a fully built sales machine. You’ll be helping create it. This role is ideal for an experienced sales professional who knows how to generate business, build trust-based relationships, and create structure where none yet exists. You’ll have significant autonomy, direct access to leadership, and the opportunity to shape how outbound sales works nationally at two mission-driven brands that are growing quickly and thoughtfully.

Requirements

  • 5-8+ years of overall sales experience, preferably in B2B or outside sales roles.
  • At least 5 years of experience selling within agriculture, animal feed, pet food, food manufacturing, supplements, ingredients, or related industries.
  • Proven success generating pipeline through outbound prospecting rather than relying on inbound leads.
  • Comfort working independently with high ownership, initiative, and accountability.
  • Ability to build structure, process, and documentation from scratch (playbooks, CRM workflows, reporting).
  • Strong communication and negotiation skills, with the ability to explain ingredient-based or operational products to practical, detail-oriented buyers.
  • Willingness to travel regularly and spend time in the field building relationships.
  • Willingness to support operational and logistical execution when needed in a fast-moving environment.

Nice To Haves

  • Experience selling ingredients, commodities, or by-products.
  • Familiarity with regenerative agriculture, natural foods, or sustainability-focused brands.
  • Experience in early-stage, high-growth, or entrepreneurial environments.
  • A genuine passion for real food, soil health, animal welfare, and rebuilding the food system.

Responsibilities

  • Develop and execute an outbound B2B sales strategy for bone meal, tallow, and other by-products across agriculture, animal feed, pet food, supplement, food manufacturing, and foodservice industries.
  • Research, identify, and prioritize target accounts nationwide, creating and refining an Ideal Customer Profile (ICP) across multiple industries and use cases.
  • Build a repeatable sales playbook from the ground up, including outreach messaging, qualification criteria, discovery approach, pricing conversations, objection handling, and follow-up cadence.
  • Generate pipeline through proactive prospecting, relationship mapping, referrals, trade shows, and industry networking.
  • Manage the entire sales process from first contact through close: outreach, discovery, education, quoting, negotiation, and account handoff.
  • Develop long-term, trust-based relationships with buyers, procurement teams, operators, manufacturers, and distributors.
  • Clearly communicate product value in markets where customers care deeply about sourcing integrity, consistency, specifications, reliability, and long-term partnership, not just price.
  • Partner closely with operations and leadership to align customer needs with product availability, specifications, packaging formats, pricing strategy, and logistics.
  • Maintain accurate CRM records, manage pipeline visibility, and provide regular forecasts and updates to support production and inventory planning.
  • Bring market insights back to the team, including competitive intelligence, emerging customer needs, demand trends, and new channel opportunities.
  • Collaborate closely with Operations and Quality teams to support customer needs, including creating and maintaining SKU sheets, product specifications, and documentation required for customer onboarding.
  • Coordinate with internal teams on logistics considerations such as packaging formats, minimum order quantities, lead times, freight, and delivery requirements.
  • Support customers through technical, quality, and operational questions, ensuring expectations are clearly defined and met before and after sale.
  • Support operational execution when needed, including assisting with fulfillment coordination, logistics troubleshooting, and other cross-functional tasks to ensure customer commitments are met.
  • Travel regularly across the United States to visit customer sites, attend industry events, and participate in trade shows

Benefits

  • Medical, dental, and vision coverage with 100% employer-paid dental/vision and a small monthly medical premium for employees; dependents may be added at employee cost
  • Generous Paid time off to support balance and rest
  • Paid sick time for when you need it
  • Six (6) paid holidays each year
  • Paid parental leave for growing families
  • 100% company-paid Short-Term Disability, Long-Term Disability, and Life Insurance
  • 401(k) with up to a 4% company match after one year of service
  • Monthly product stipend or access to perfectly imperfect damaged product so you can enjoy the nutrient-dense foods you help bring to others
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