Senior B2B Sales Manager – Front Court

RaceTrac • Atlanta, GA

1d

About The Position

The Senior B2B Sales Manager – Front Court is responsible for leading regional B2B growth strategies and driving exceptional sales performance across a high-impact portfolio. This individual oversees the acquisition and retention of key business customers, ensuring superior execution of sales and service processes while maintaining exceptional customer experience standards. In this senior capacity, the role focuses on delivering high-performance results through strategic pipeline development, advanced prospecting, and negotiation of complex deals. The Senior Manager applies a project management approach to marketing programs, leads cross-functional initiatives, and influences organizational priorities through goal setting and performance analysis. As a senior leader, this individual serves as a critical liaison between Marketing, Finance/Fuel, and executive leadership for current and future deals related to card and financial service products offered by RaceTrac. The role also includes mentoring and developing sales talent, shaping regional strategies, and contributing to enterprise-level decision-making. Travel of up to 50% is required.

Requirements

• Bachelor’s degree required
• 5-10 years of relevant experience
• Previous knowledge of the Unbranded Petroleum Business and Petroleum Indexes
• Ability to manage basis as it relates to Petroleum
• Excellent Selling skills
• Exceptional personal communicator with extensive experience in trading, supply, and logistics as it relates to our customers needs and business

Responsibilities

• Identifies, approaches, negotiates and closes medium and large-scale light duty Fleets.
• Carries out price negotiations with customers, preparing quotations and proposals and agree on all operational requirements (including price, contract, payment terms and services).
• Provides timely and accurate forecast reports on performance and submits competitive and market evaluations and updates.
• Demonstrate exceptional product knowledge and presentation skills while obtaining and servicing potential customers or existing accounts.
• Develops and executes innovative sales strategies in collaboration with marketing and management to achieve sales targets.
• Monitors performance trends of key accounts on a quarterly basis and determines appropriate actions to address any issues to optimize the business and deliver best-in-class customer service and compliance to credit policy.
• Manages B2B engagements, understanding customer needs and promoting appropriate solutions.
• Builds and maintains relationships with new and existing customers regularly through phone/email.
• Carries out quarterly follow-ups with customers.
• Develops relationships with fleet manager and strategies to help them communicate value to their drivers.
• Conducts internal follow ups on performance metrics, business development and opportunities as needed
• Coordinates with other Finance/Marketing programs; including but not limited to, ATM and card acceptance and B2B gift card sales.
• Assists marketing partnership team with selling ad space to vendors/partners on pump screens.
• Partners with cross-functional teams that include members from Marketing, Finance and Supply & Distribution to collect data and information to drive decisions and negotiate one-off deals where appropriate.
• Seeks new business opportunities through cold calling, email campaigns, vertical marketing and industry contacts.
• Develops, manages, and implements a fleet marketing program designed to achieve sales targets and increase use of fleet cards in all regions.
• Travels to different markets to evaluate the success of fleet marketing and other finance programs as well as visiting RaceTrac Travel Centers and customers.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level