Senior Associate, Video

Omnicom Media Group US PHD•New York, NY

4d•$40,000 - $75,000•Hybrid

About The Position

PHD is a global communications planning and media buying agency network delivering smart strategic thinking and creative innovation for the world’s leading brands. Brilliant media thinking is in our DNA. A culture of thought-leadership, creativity and innovation has seen us grow from a challenger agency in the UK, to a global leader with over 6,000 employees in over 100 offices worldwide. We combine the latest industry insight with the best creative minds to produce planning innovation and create award-winning work for some of the world’s largest advertisers. Finding a better way is our ethos and sums up how we approach everything – from a new client brief to the way we work. The Senior Associate position is responsible for managing client relationships, monitoring campaign performance, as well as managing data to deliver campaign insights. They must possess excellent active listening skills to understand client needs.

Requirements

Bachelor’s degree
1+ years of Video media buying, negotiation and implementation experience in an agency environment is required. You should be up to speed and fluent on the ever-evolving Video landscape and industry trends
Aptitude for Microsoft office applications, specifically excel and their various formula concepts
Excellent presentation, verbal, and written skills

Responsibilities

Set up campaigns accurately in different systems, ensuring ad tags and creative are loaded correctly into the systems; if appropriate, make sure the creatives are approved before campaign launch date
Master media buying-related technologies, including DSP's, DMP, 3rd party ad servers and manual exchanges
Understand client performance objectives and develop strong recommendations for successful campaign implementation
Hands-on execution and management of client campaigns
Strong understanding of best practices and how to apply them on client campaigns
Advanced level understanding of campaign, ad server, impression, and user data that can help capitalize on key drivers of performance and identify opportunities for account growth
Translates advanced campaign goals to Optimization tactics across all platforms
Executes advanced QA standards across assigned campaigns
Executes basic & advanced reporting analysis using agency and 3rd party planning, activation & measurement tools
Knowledgeable of advanced trading and optimization across all platforms
Craft & execute innovative and tactical plans that deliver against and the overarching brand and business objectives
Negotiate & execute buys - collaborate with vendors to develop test and learn opportunities
Participate or lead campaign activation and provide client updates on campaign status
Provide tracking/billing reports and post-buy delivery analyses on quarterly and annual bases