Senior Associate, Travel Product Marketing (Business Cards & Payments)

Capital One•McLean, VA

About The Position

At Capital One, we’re building a leading information-based technology company, still founder-led, on a journey to help customers succeed by bringing ingenuity, simplicity, and humanity to banking. The Business Cards & Payments Marketing team is a passionate and entrepreneurial team of strategists. The Product Marketing team focuses on developing integrated marketing strategies to communicate the value of business cards and payment products to prospective and existing customers, driving awareness and consideration. This role is for a Product Marketing Senior Associate to support and deliver end-to-end strategies for product roadmaps and business objectives. The individual will become a Subject Matter Expert (SME) for card products and customer segments, partnering with various teams (marketing, product, design, insights, creative, channels, etc.) to influence how products appear in-market. This includes optimizing existing card marketing campaigns and collaborating with business and product partners on new features and product strategies. The role involves building go-to-market strategic plans, positioning and messaging, test and learn agendas, launching new products/features, and marketing across channels. Successful Senior Marketing Associates tie together marketing and business results, work across multiple marketing channels, build powerful relationships, storytell for business impact, and desire to innovate marketing approaches at Capital One.

Requirements

High level of initiative and ownership, ability to coordinate efforts across diverse functional groups
Ability to self-direct and seamlessly switch between strategic and tactical initiatives regularly
Succinct, focused written and verbal communication skills
Customer-obsessed: Loves diving deep into data to understand customer behavior and motivations.
Marketing analytics practitioner & problem solver: Uses data and storytelling to influence decisions and deliver actionable recommendations that solve current customer engagement & product marketing opportunities.
Collaboration & Influence: ability to productively partner with a wide variety of teams across the organization to advance our goals and connect marketing activities to the underlying business strategy
Results oriented: Focuses on driving impact in both the short and long term, and is able to drive and execute an agenda end-to-end from conception through to in-market delivery within an uncertain and fluid environment.
Team player: Helps us achieve more than the sum of our parts by collaborating effectively with others and encouraging an inclusive culture with diverse teammates
Creative thinking & curiosity: Able to think outside the box for creative development and marketing strategy. Asking questions and pushing to think beyond how we operate today.
Bachelor’s Degree or military experience
At least 2 years of experience in marketing or marketing strategy experience

Nice To Haves

Masters Degree in Marketing, Business, or Communications
4+ years of experience in marketing or marketing strategy experience

Responsibilities

Develop insight-driven marketing strategies inclusive of positioning, GTM strategy recommendations, testing opportunities and clear timelines.
Partner with the Insights team to deeply understand the target audience, validate product positioning and messaging, and act as the voice of the customer to the organization at large.
Manage creative development (with internal creative teams or agency partners) to ensure marketing is on-brand, high quality, aligned to our strategic intent and delivered on schedule.
Assess performance results of marketing campaigns and turn insights into actionable marketing plans
Understand how competitors are evolving their product and messaging strategies, and build strategies that position us for success in the market.
Contribute to articulating the future state of how we want marketing to work at Capital One, particularly driving how our marketing strategy evolves.
Proactively identifies opportunities for expansions, optimizations and improvements based on industry trends and marketing best practices
Understand and define the intersection of marketing strategy & marketing technology
Collaborate with channel & digital teams to deliver campaigns into market
Collaborate with multiple partner teams and navigate/negotiate through a complex organization
Analyze customer behavior data to identify opportunities and optimal segments to optimize marketing tests and strategies