Senior Associate, SEO

Omnicom Media Group US OMD•Chicago, IL

16d•$40,000 - $75,000•Hybrid

About The Position

We are OMD, Cannes Lions 2024 Media Network of the Year, RECMA's Best-Performing Media Network Globally, and COMvergence's #1 Global Agency Network. As the world’s largest media network, with more than 12,000 people working in over 100 countries, we excel at making better decisions, faster. By combining innovation, creativity, empathy, and evidence, we help clients move faster, reach further, and take smarter risks in a world full of opportunities We pride ourselves on being a people-obsessed, outcomes-focused business that applies evidence and data-based solutions, married with the practice of empathy, to drive performance and growth. When working with our clients, we put ourselves in the shoes of the consumer in order to see the world through their eyes. We focus on finding greater empathy with the consumer so as to uncover insights and opportunities that deliver more valued and valuable connections. Overview As Senior Associate, SEO reporting to the SEO Manager, you will be responsible for researching and implementing innovative SEO/content projects for enterprise clients. You will be analyzing client sites and assets for technical issues and opportunities, conducting extensive consumer keyword and content research, and consulting throughout the implementation process to help clients reach better visibility in organic search and drive incremental traffic and conversions.

Requirements

Bachelor’s degree in Communications, Advertising, Media, or related field
1+ years of tactical and strategic experience in SEO (search engine optimization) either in-house or agency environments
Have a working knowledge of leading Web Analytics and SEO tools - Strong keyword research abilities
Have experience with on-page SEO: optimizing meta tags, H1's, meta tags, navigation and copy for target keywords
Basic knowledge of technical SEO: site crawl and error detection, schema, load speed and core web vitals
Strong working knowledge of Excel, PowerPoint, and Outlook
Extremely organized with excellent project + time management skills
Hard-working, consistent, reliable, with strong attention to detail
Strategic thinker, intrinsically curious in every task with a positive attitude in all that you do
Outstanding project management and organization skills managing multiple workflows
Effective communicator, comfortable using data to tell a story while evoking camaraderie between all team members
Solution-oriented with an impeccable eye for detail, you are comfortable with ambiguity and can grasp new concepts
Team player, quick to adapt and eager to collaborate on projects
Not afraid to ask questions or seek guidance when faced with a challenge but is also capable of finding solutions independently through research and data analysis

Nice To Haves

Knowledge of HTML, CSS and JavaScript is a plus

Responsibilities

Assist client teams in developing SEO strategies and content programs that meet their business growth goals
Conduct keyword research using a mix of SEO tools and analytics data to identify key search terms used by consumers to find products and information
Work on page-level optimizations to ensure core page elements are optimized for target keywords and enable sites to rank higher in organic search results
Conduct technical site audits to identify errors, indexability issues and areas where sites don’t adhere to search engine best practices
Prepare a competitive landscape analysis to understand what successful SEO strategies drive organic search growth for key players in the space
Put together a content opportunity assessment by recommending new content topics based on popular searches and questions asked by consumers
Create client-facing presentations, research, and execution documents
Collaborate with client’s technical and content team(s) to implement proposed recommendations
Assist with monthly, quarterly, and ad-hoc reports by pulling organic traffic, keyword rankings and other KPI’s to measure the effectiveness of optimizations and develop insights about the impact of key SEO initiatives
Work with cross functional departments, including Paid Search and Social Media, to develop and track all details of SEO initiatives and digital performance - Provide hands-on training and guidance to SEO Associates