Senior Associate, Segment Marketing

Humana

74d • $86,300 - $118,700

About The Position

Become a part of our caring community and help us put health first. Humana is a Fortune 50 healthcare leader with over $100 billion in annual revenue, committed to improving the health and well-being of vulnerable populations across the United States, including seniors and lower-income individuals. With a strong foundation in innovative technology and data-driven solutions, Humana is transforming healthcare by making high-quality care more affordable, accessible, and secure. As part of this transformation, Humana is advancing its agent-focused marketing strategy to support growth across its Medicare Advantage and specialty product portfolio. We’re seeking a strategic and collaborative marketing professional to join our team as Senior Associate, Agent Sales Engagement Marketing. In this role, you’ll support the development and execution of agent-facing marketing campaigns and sales enablement resources that drive education, activation, and performance across digital, email, social, and field channels. This role requires a performance-driven marketer with experience in B2B strategy, agent engagement, and campaign execution. As part of Humana’s Marketing Organization within the Enterprise Growth team, you’ll collaborate with partners across Portfolio, Media & Brand, Product, Consumer Insights & Analytics, Marketing Operations, and Marketing Data & Technology to deliver scalable, compliant, and compelling marketing solutions.

Requirements

• Bachelor’s degree in Marketing, Business, Communications, or a related field (or equivalent experience)
• 5 or more years of experience in B2B marketing, preferably within healthcare, insurance, or other regulated industries
• Experience supporting sales organizations with marketing strategy and execution
• Strong writing, communication, and project management skills
• Experience working with sales enablement platforms (e.g., Anisra/SproutLoud, Highspot, Salesforce)
• Ability to simplify complex topics and contribute to strategic storytelling
• Collaborative mindset with strong attention to detail and creative thinking

Nice To Haves

• Experience marketing Medicare Advantage or senior-focused insurance products
• Familiarity with CMS guidelines and healthcare marketing compliance
• Experience with agent/broker distribution models and referral-based sales cycles
• Proficiency in CRM and marketing automation platforms (e.g., Salesforce, Adobe Experience Cloud)

Responsibilities

• Support go-to-market planning for products and segments, helping to educate and enable agents to grow their book of business
• Assist in the creation and management of agent-facing marketing assets, including brochures, sales kits, training materials, and digital content
• Contribute to the development of creative tools and resources that drive agent engagement and support business objectives
• Collaborate with sales enablement platform owners to implement content strategies across enablement technologies
• Help evolve agent communications through segmented campaign strategies and new platform capabilities
• Coordinate with sales, operations, and marketing teams to ensure alignment on plans and execution
• Apply marketing expertise and performance insights to improve engagement across channels and formats
• Partner with product and compliance teams to ensure marketing materials meet regulatory standards
• Leverage voice-of-the-customer feedback and performance data to support continuous improvement
• Assist in tracking campaign performance and reporting results to key stakeholders
• Demonstrate Humana’s values and support new ways of working through collaboration and initiative

Benefits

• Health benefits effective day 1
• Paid time off, holidays, volunteer time and jury duty pay
• Recognition pay
• 401(k) retirement savings plan with employer match
• Tuition assistance
• Scholarships for eligible dependents
• Parental and caregiver leave
• Employee charity matching program
• Network Resource Groups (NRGs)
• Career development opportunities

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: Bachelor's degree
• Number of Employees: 5,001-10,000 employees