Senior Associate, Planning

Omnicom Media Group US•New York, NY

7d•$40,000 - $75,000•Hybrid

About The Position

As a Senior Associate in Planning at Omnicom Media, you will play a vital role in the planning team, leveraging your growing experience to support the development and implementation of complex, multi-channel media strategies. You will be responsible for more advanced tasks in campaign development, data analysis, and client service, while continuing to build your expertise as a media planning professional. Your analytical abilities and attention to detail will help deliver exceptional results for clients and contribute to overall team excellence Within this role you have two core areas of responsibility: Planning Excellence for the Client Support and co-lead the development and execution of integrated, cross-channel media plans that directly address client business objectives. Analyze audience, market, and campaign data to provide insights that inform media recommendations and optimize plan performance. Prepare and present client-facing materials, including flowcharts, presentations, and competitive reviews, ensuring accuracy and strategic alignment. Participate in ongoing campaign monitoring, optimizations, and post-campaign analyses, delivering clear takeaways and actionable recommendations. Maintain strong understanding of client industries, goals, competitive environments, and evolving media landscapes. Planning Excellence for the Team Act as a mentor and resource to Planning Associates, providing guidance and supporting onboarding and ongoing training initiatives. Ensure high standards of documentation, project management, and adherence to Omnicom Media Group processes throughout all planning activities. Collaborate closely with internal teams-including activation, strategy, analytics, and content to ensure seamless plan implementation. Take initiative in updating and applying industry best practices, emerging technologies, and OMG-specific tools to enhance planning outcomes. Proactively contribute ideas, solutions, and improvements to enhance team performance and client results.

Requirements

Bachelor's degree in advertising, marketing, communications, business, or a related field.
1-2 years of experience in media planning or a related field (agency experience preferred).
Strong analytical skills and proven ability to interpret and synthesize data into meaningful insights.
Proficiency in Microsoft Excel, PowerPoint, and industry-standard planning tools.
Effective written and verbal communication skills.
Ability to manage multiple tasks, timelines, and priorities with organization and attention to detail.
Collaborative, proactive, and committed to ongoing learning and professional growth.

Responsibilities

Support and co-lead the development and execution of integrated, cross-channel media plans that directly address client business objectives.
Analyze audience, market, and campaign data to provide insights that inform media recommendations and optimize plan performance.
Prepare and present client-facing materials, including flowcharts, presentations, and competitive reviews, ensuring accuracy and strategic alignment.
Participate in ongoing campaign monitoring, optimizations, and post-campaign analyses, delivering clear takeaways and actionable recommendations.
Maintain strong understanding of client industries, goals, competitive environments, and evolving media landscapes.
Act as a mentor and resource to Planning Associates, providing guidance and supporting onboarding and ongoing training initiatives.
Ensure high standards of documentation, project management, and adherence to Omnicom Media Group processes throughout all planning activities.
Collaborate closely with internal teams-including activation, strategy, analytics, and content to ensure seamless plan implementation.
Take initiative in updating and applying industry best practices, emerging technologies, and OMG-specific tools to enhance planning outcomes.
Proactively contribute ideas, solutions, and improvements to enhance team performance and client results.