Senior Associate, Performance Media

Total Wine & More • Bethesda, MD

307d • $53,600 - $114,000

About The Position

Total Wine & More is seeking a Senior Associate, Performance Media to join our growing Marketing team in our Bethesda, MD office. As the Senior Associate, Performance Media, you will develop and execute Display advertising strategies to drive performance, leveraging data-driven audience targeting, media optimization, and creative coordination. Oversee campaign execution, analyze performance metrics, and collaborate with cross-functional teams to maximize impact and efficiency across display platforms and agencies. You will report to the Director of Paid Social, Display and Affiliate Marketing.

Requirements

• Bachelor's degree in marketing, Business, or related field.
• 3+ years of experience in performance marketing, with a focus in programmatic Display advertising.
• Strong analytical skills and familiarity with reporting tools like Google Analytics, Adobe Analytics, or similar.
• Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams and external partners.
• Creative mindset with a keen eye for design and messaging.
• Strong project management skills, with the ability to manage multiple campaigns simultaneously and meet deadlines.
• Ability to work cross-functionally with creative, analytics, and broader marketing teams.
• Proficiency in MS Excel, PowerPoint, and Word.
• Proven ability to collaborate with creative teams to develop compelling and effective advertising.
• Superb attention to detail.

Responsibilities

• Manage end-to-end execution of display advertising campaigns across programmatic platforms, direct buys, and relevant ad networks.
• Collaborate with cross-functional partners like Local, Grand, Creative and Brand Marketing teams to ensure alignment and maximize impact across initiatives.
• Develop dynamic display creative treatments with agency.
• Analyze display performance to optimize performance and creative effectiveness.
• Coordinate display advertising assets including ads, items, promotions, tracking, etc. to other teams, agencies and platforms.

Benefits

• Paid Time Off (PTO)
• Generous store discounts
• Health care plans (medical, prescription, dental, vision)
• 401(k), HSA, FSA, Pre-tax commuter benefits
• Disability & life insurance coverage
• Paid parental leave
• Pet insurance
• Critical illness and accident insurance
• Discounted home and auto insurance
• College tuition assistance
• Career development & product training
• Consumer classes & More!

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Industry: Food and Beverage Retailers
• Education Level: Bachelor's degree