Senior Associate, Paid Social

Omnicom Media Group US OMD•New York, NY

14d•$40,000 - $75,000•Hybrid

About The Position

We are OMD, Cannes Lions 2024 Media Network of the Year, RECMA's Best-Performing Media Network Globally, and COMvergence's #1 Global Agency Network. As the world’s largest media network, with more than 12,000 people working in over 100 countries, we excel at making better decisions, faster. By combining innovation, creativity, empathy, and evidence, we help clients move faster, reach further, and take smarter risks in a world full of opportunities We pride ourselves on being a people-obsessed, outcomes-focused business that applies evidence and data-based solutions, married with the practice of empathy, to drive performance and growth. When working with our clients, we put ourselves in the shoes of the consumer in order to see the world through their eyes. We focus on finding greater empathy with the consumer so as to uncover insights and opportunities that deliver more valued and valuable connections. Who we’re looking for: Does the thought of social engines, targeted interests, and ad copy & image testing make you jump out of your chair with excitement? Do you eat, drink, and breathe bid optimizations? We want to talk to you! We are on the hunt for a superstar looking to begin their career in Social Marketing - a solution-seeker who always looks on the bright side and is willing to jump over obstacles to bring the work from good to great! We value our culture above anything else, and that culture is built on the spirit of our people. We’re looking for tireless optimists, happy warriors and fearless collaborators who bring that extra dose of contagious energy. The Opportunity: If you’re reading this, we want to talk to you about joining our team as a Social Senior Associate. Your responsibilities will include: Conduct testing Plan budgets and flighting Develop insights and actions (implications) that demonstrate a thorough understanding of the client’s goals across all relevant objectives Conduct report analyses Develop projections/proposals and understand the tools used to build them Understand, implement, and troubleshoot the tracking process Proactively bring new ideas for the account to improve performance Identify and implement advanced optimization tactics Leverage advanced Excel and campaign management tool skills You will be poised for a position of growth within your Digital Activation team - the person closest to the day-to-day details of the campaign and working closely with a more experienced Supervisor to learn advanced methods of data analysis and bid management to identify opportunities and unlock new heights of campaign performance. In addition to execution and management, you’ll have opportunities to contribute ideas to the planning process and help guide the direction of every campaign you work on. You’ll have the privilege to collaborate with some of the best minds in the business while working on some of the world’s leading brands. Our employees have a wealth of resources at their fingertips including customized training from the likes of Meta, Twitter and TikTok as well as regular updates on industry research and best practices to keep you at the top of the field. Even if you decide that Social isn’t where you want to be and you’re more of a Marketing Science type, we offer the ability to switch disciplines and explore new paths with ease. Our expectations of you: Senior Associates are able to operate fairly autonomously to effectively meet client goals and expectations day-to-day. This includes the ability develop and implement basic tactical strategies, define goals, define timelines, and manage to them, problem-solve, and plan for contingencies across brand awareness, consideration and conversion campaigns. The beginnings of leadership skills are also expected of a Social Senior Associate. They should be able to train, mentor and help onboard more junior team members, challenge existing processes, help bring new ideas to quarterly planning sessions, and overall be a self-driven learner and solutions-oriented team member.

Requirements

Bachelor’s degree in marketing, advertising or communications, or relevant post-secondary education, training, or equivalent experience
1+ years of work experience managing accounts focused on delivering and optimizing social marketing and/or other interactive campaigns
Be a proactive self-starter
Be a team player and committed to training
Possess a desire to work for a fast-paced, results-based company
Have strong program management and organizational skills being able to manage multiple projects at once
Be confident in analyzing and acting on marketing data
Effectively convey insights to the client
Tie what’s happening in the accounts to the client’s business
Build relationships with clients and partners such as engines or networks
Adjust their communication style based on the audience
Prepare basic and assist with client-facing deliverables, including presentations and quarterly reviews
Understand how to effectively organize ideas and concepts through tools such as PowerPoint

Nice To Haves

Strong client relationships, admiring teammates, more effective plans, industry awards, strong agency partnerships.

Responsibilities

Conduct testing
Plan budgets and flighting
Develop insights and actions (implications) that demonstrate a thorough understanding of the client’s goals across all relevant objectives
Conduct report analyses
Develop projections/proposals and understand the tools used to build them
Understand, implement, and troubleshoot the tracking process
Proactively bring new ideas for the account to improve performance
Identify and implement advanced optimization tactics
Leverage advanced Excel and campaign management tool skills