Senior Associate, Paid Search

Publicis Groupe • Philadelphia, PA

306d • $60,000 - $65,000

About The Position

PHM is the leading health media agency in the US. We are designed for—and dedicated to—delivering best-in-class solutions that connect people with meaningful health and wellness solutions every day. Guided by our genuine passion for health and wellness, our work across the entire media ecosystem helps real patients navigate the most pivotal moments of their healthcare journeys. While we have grown to be the No. 1 agency in our industry, at heart we're still a startup. It's that energy and spirit of innovation that allows us to create bold and meaningful “health media firsts” for our clients, and to do it all with #phmlove. The Paid Search Sr. Associate executes Search Campaigns and has a strong hand in the strategic approach for search campaigns. The goal for this role is to “bridge” the campaign execution and client objectives, deeply understanding client needs and ensuring our Search execution and management delivers against these goals.

Requirements

• Ability to multi-task, manage one's time and demonstrate personal organization
• Experience delegating, providing clear direction and training others on Search tasks and concepts
• Strong communication and listening skills, deeply understanding the needs of others and articulate their needs
• Diligently and flawlessly executes on assigned area of project
• Exhibits integrity, trust and investment in self-development
• Adherence to agency procedures (timesheets, required trainings, 360 feedback, etc)
• Bachelor's degree preferred, with 2+ years of direct Search campaign management
• Healthcare industry knowledge a plus

Responsibilities

• Responsible for ongoing management, execution, and monitoring of SEM campaigns
• Oversee day-to-day management of approved budgets and pacing progress, supporting Associate in financial system updates and changes in publisher mix
• Manage internal status doc, keeping team organized and providing guidance on task approach and timing expectations
• Partner with Search Associate to train and mentor on Search campaign management and executional best practices
• Set direction, provide feedback and finalize campaign builds; including keyword research, ad copy creation and overarching campaign architecture
• Steward submissions through client med/legal review process, and accurately launch new campaigns in alignment with approved assets
• Partner with Search Supervisor to drive campaign testing and optimization objectives and initiatives, ensuring campaign performance is regularly reviewed
• Lead reporting work stream by providing insights; giving meaning and next steps to performance data
• Vocal role in defining our approach and response to client asks or questions, linking client needs to Search solutions and ensuring timely follow-up
• Support development of Search plan, including budget forecasts, relevant industry trends, competitive insights, lessons learned and/or opportunities to evolve approach to accomplish brand objectives

Benefits

• Medical coverage
• Dental
• Vision
• Disability
• 401K
• Parental and family care leave
• Family forming assistance
• Tuition reimbursement
• Flexible time off

What This Job Offers

• Career Level: Mid Level
• Industry: Professional, Scientific, and Technical Services
• Education Level: Bachelor's degree