Senior Associate, Marketing, BC&P, Creative Excellence & GTM

Capital One • McLean, VA

43d

About The Position

At Capital One, we’re building a leading information-based technology company. Still founder-led, Capital One is on a journey to help our customers succeed by bringing ingenuity, simplicity, and humanity to banking. We measure our efforts by the success our customers enjoy and the advocacy they exhibit. We are succeeding because they are succeeding. What we are looking for: Customer-obsessed: Loves diving deep into data to understand customer behavior and motivations. Marketing analytics practitioner & problem solver: Uses data and storytelling to influence decisions and deliver actionable recommendations that solve current customer engagement & product marketing opportunities. Strategic and detail-driven: Helps shape marketing strategy and initiatives, ensures successful measurement of campaigns by aligning on metrics, reporting on ROI, and measuring results. Also, has an eye for details to ensure GTM plans are successfully executed in a well-managed fashion. Results oriented: Focuses on driving impact in both the short and long term, and is able to drive and execute an agenda end-to-end from conception through to in-market delivery within an uncertain and fluid environment. Team player: Helps us achieve more than the sum of our parts by collaborating effectively with others and encouraging an inclusive culture with diverse teammates Creative Thinking: Able to think outside the box for creative development and marketing strategy keeping a constant eye on the evolving marketing industry. Growth Mindset: Hungry to learn the latest marketing tactics, trends, and tech/platforms to help continue and evolve/optimize how Capital One markets.

Requirements

• Bachelor’s Degree or Military experience
• At least 2 years of Marketing experience
• At least 1 years of Customer Marketing experience

Nice To Haves

• Masters Degree in Marketing, Business or Communications
• 3+ years of Marketing experience
• 2+ years of Customer Marketing experience
• At least 1 year of experience with Marketing technology tools and platforms

Responsibilities

• Develop insight-driven Customer Marketing strategies and campaigns, which includes making recommendations on what marketing channels we should use, what marketing creative should look like, and what marketing testing we should do.
• Lead launches of several large and complex marketing initiatives and campaigns, from intent development to execution.
• Help drive more and optimized usage of key Martech platforms, which includes owning the launch of some new platform use cases.
• Work cross-functionally with a variety of partners that include, but are not limited to, Campaign Operations, Business Analysts, Tech teams, Product teams, Legal & Compliance, 3rd party vendors and more.
• Write clear and concise test documents and test plans.
• Translate and communicate business goals into effective creative briefs.
• Read, interpret, and use data (inclusive of visualization) to make informed decisions.
• Manage creative development (with internal creative teams or agency partners) to ensure marketing is on-brand, high quality, aligned to our strategic intent and delivered on schedule.
• Lead research work streams that drive actionable insights for our business or marketing teams.
• Analyze customer behavior data to identify opportunities and optimal segments to optimize marketing tests and strategies.
• Contribute to articulating the future state of how we want marketing to work at Capital One, particularly driving how our marketing strategy evolves.
• Proactively identify marketing opportunities for expansions, optimizations and improvements based on industry trends and marketing best practices.

Benefits

• This role is also eligible to earn performance based incentive compensation, which may include cash bonus(es) and/or long term incentives (LTI). Incentives could be discretionary or non discretionary depending on the plan.
• Capital One offers a comprehensive, competitive, and inclusive set of health, financial and other benefits that support your total well-being. Learn more at the Capital One Careers website . Eligibility varies based on full or part-time status, exempt or non-exempt status, and management level.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 5,001-10,000 employees