Senior Associate Manager Take Home Portfolio Strategy
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About The Position
The Associate Brand Manager (ABM/Sr ABM) has responsibility for Packtype innovation and strategy projects focused on the TH business. An ABM/Sr ABM must be a strong leader of people in cross-functional assignments as he/she plays a leadership role throughout the corporation, coordinating with other functional areas within the organization, and with outside marketing suppliers (such as design agencies), to drive the TH business. Additionally, this position requires strong analytical skills, and an ability to translate analysis on the business into recommended marketing actions, including advertising, promotion, product changes, pricing, new products, retail programs, and other key programs that could affect profitability and share. Must have a keen view of the external environment including general trends impacting the business, competitive assessments, and an understanding of both consumers and customers. The position requires strong presentation and communication skills, and an enthusiasm for bringing best-in-class insights, strategies, and consumer experiences to the broader organization. Being a self-starter with an entrepreneurial mindset, and a passion for innovating is needed to capitalize on emerging opportunities.
