Senior Associate, Loyalty Strategy

Fanatics • Denver, CO

392d • $66,000 - $126,000

About The Position

The Senior Associate, Loyalty Strategy at Fanatics, Inc. is responsible for enhancing customer engagement and retention through effective promotional campaigns. This role involves analyzing campaign performance, collaborating with cross-functional teams, and utilizing data-driven insights to optimize loyalty programs in the sports betting industry.

Requirements

• Bachelor's degree in marketing, business administration, data analytics or a related field
• 3+ years of experience in loyalty program management, customer retention or related areas, preferably in the sports, sports betting or technology industry
• Strong analytical skills with expertise in tools like Excel, SQL, Tableau or similar platforms for data analysis and visualization
• A huge passion for Sports, and an inherent understanding of what Sports fans desire
• Excellent communication and presentation skills, with the ability to translate complex data into actionable insights for various stakeholders
• Empathetic team player, accomplished at working effectively cross-functionally
• Curious and fast learner willing to dive in to sports betting and become proficient in consumer/industry insights and functionality
• Passion to work in an entrepreneurial, hyper growth environment where decisions are made quickly
• Ability to prioritize multiple projects and reliably meet deadlines

Responsibilities

• Partner in the creation and reporting of promotional campaigns that will benefit the Sportsbook product, maximizing the customer experience through perceived generosity
• Maintain and update daily, weekly, and monthly tracking of promotional spend versus budgets
• Design and implement A/B testing initiatives to ensure campaign performance is measurable
• Report & story tell on performance of campaigns with recommendations for future improvements around increasing customer engagement, retention, and lifetime value
• Assist the VIP team in tracking of campaign effectiveness and budget efficiencies
• Analyze and recommend improvements to existing promotional campaigns
• Understand customer drivers and behaviors in order to create campaigns that achieve company targets
• Actively monitor the competitor landscape
• Collaborate daily with cross-functional partners, including CRM, Marketing, Trading, Casino, Engineering, Product, and Data analytics

Benefits

• Base salary range of $66,000 - $126,000 per year depending on job-related knowledge, skills, and experience

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Industry: Food Services and Drinking Places
• Education Level: Bachelor's degree