Senior Associate - GTM Excellence, Technology Industry Group (TIG) - Private Equity

Alvarez & Marsal • New York, NY

57d • $100,000 - $170,000

About The Position

Alvarez & Marsal (A&M) is a leading independent global professional services firm specializing in turnaround management, performance improvement, and corporate advisory services. The firm is seeking to expand its Private Equity Performance Improvement (PEPI) - Technology Industry Group (TIG) team, specifically within the GTM Excellence practice. With more than 10,000 professionals across six continents, A&M draws on a strong operational heritage and a hands-on approach. Our professionals work closely with organizations and stakeholders to address complex business challenges and maximize value. The Technology Industry Group (TIG) is a growing business targeting high growth in the next 2-4 years. A&M's Private Equity Performance Improvement Services (PEPI) practice, with offices throughout the US, focuses on serving upper middle market and large-cap private equity firms who have engaged A&M to help improve operating results at their portfolio companies. The companies we assess are in the upper middle market, ranging from $50 million to $1 billion+ in revenue. Our GTM Excellence offering within the Technology Industry Group (TIG) brings a structured and disciplined approach to create and capture value. We provide corporate and equity buyers with a broad continuum of knowledge and tools for performance improvement, mergers, acquisitions, carve-outs, joint ventures, and alliances. The team works across the full spectrum of the deal and company lifecycle, from pre-deal commercial diligence and operational reviews to post-deal implementations and performance improvement. Our projects often include evaluation of, or initiatives related to, go-to-market operating models, sales effectiveness, pricing optimization, and customer segmentation, which requires an understanding of revenue growth levers and operational execution.

Requirements

• 3 - 5+ years of experience in roles such as Sales Manager, Marketing Manager, Revenue Operations Lead, or GTM Strategy/Ops Consultant, preferably in mid to large companies.
• Proven experience in building or evaluating GTM strategies, including customer segmentation, pricing models, and sales enablement.
• Experience contributing to or leading revenue growth initiatives, whether internally (e.g., sales optimization, pricing strategy) or externally (e.g., M&A integration planning).
• Strong understanding of cross-functional teamwork required to deliver high-quality results on time and within scope.
• Ability to analyze sales and marketing spend patterns and link them to revenue outcomes.
• Familiarity with pricing optimization models, customer segmentation, and channel management strategies.
• Hands-on knowledge of sales and marketing tools, including CRM platforms (e.g., Salesforce, HubSpot) and marketing automation tools.
• Comfortable engaging with senior leadership and clearly articulating findings to executive and private equity stakeholders.
• Bachelor's or master's degree in Business, Marketing, or a related field; MBA preferred.
• Team-oriented, adaptable, curious, and a quick learner.
• Advanced Excel and PowerPoint skills; excellent communication abilities.
• Willing to travel up to 25%

Nice To Haves

• Exposure to private equity sponsors, portfolio companies, or related transaction/merger integration is a bonus.
• Deep functional expertise in one or more of the following areas is a bonus: Sales Enablement or Revenue Operations Pricing Strategy and Optimization Customer Segmentation and Retention Strategies Private Equity Advisory around GTM functions

Responsibilities

• Lead or support GTM diligence workstreams during M&A and growth strategy engagements
• Evaluate sales and marketing operating models, including customer segmentation, pricing models, and channel effectiveness, to determine alignment with business strategy
• Assess revenue growth opportunities by analyzing customer acquisition strategies, retention metrics, and product-market fit
• Conduct interviews with senior leadership, including CROs, CMOs, and sales leaders, to identify gaps in GTM strategy, sales execution, or marketing effectiveness
• Engage during the pre-acquisition diligence phase to evaluate sales effectiveness, marketing ROI, pricing strategies, and organizational structures
• Develop Day-1 and 100-day plans to drive performance improvements across critical areas such as sales enablement, pricing optimization, customer segmentation, and channel management
• Execute merger integration and carve-out strategies, managing critical path workstreams to ensure seamless separation or integration of GTM functions
• Identify and implement cost-reduction initiatives in sales and marketing while maintaining or improving revenue performance
• Develop and implement pricing strategies to optimize revenue and margin performance

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Industry: Professional, Scientific, and Technical Services
• Number of Employees: 5,001-10,000 employees