Senior Associate, Growth (Paid Social)

Caraway Home

9d•$75,000 - $90,000•Remote

About The Position

The Senior Associate, Growth (Paid Social) role offers an exciting opportunity to help lead and optimize our paid social strategies, directly influencing Caraway's growth trajectory. In this position, you'll take ownership of key ad accounts and campaigns, while driving performance improvements and expanding our digital presence. This role sits at the intersection of strategy, creative acquisition, and revenue growth across paid social and paid search, while continuously testing, learning and optimizing. Your insights will be critical in shaping strategic decisions that contribute to our long-term revenue goals. As a Senior Associate, focusing on paid social, you bring a strong interest in driving results and a proactive approach to learning and problem-solving. You have a deep understanding of paid social platforms and are always up-to-date with the latest industry trends and best practices. You’re data-driven, with an analytical mindset that allows you to dissect campaign performance and make informed decisions quickly. You are proactive and take ownership of your work, consistently seeking out new opportunities to optimize and scale campaigns. You look for ways to consistently collaborate and you work to communicate effectively across teams, while striving to align your efforts with broader company goals. Your creativity shines through in your approach to problem-solving, and you’re not afraid to identify ways to push the boundaries to test new strategies. Non-negotiables for this role include a strong work ethic, attention to detail, and the ability to thrive in a fast-paced environment. You bring a positive, can-do attitude every day, and are always looking for ways to elevate your work and contribute to the team’s success. Your dedication to continuous learning and professional growth ensures that you’re always at the top of your game, ready to take on challenges, and deliver outstanding results.

Requirements

2-3 years of experience in paid social and/or paid search or ecommerce or DTC brands
Proven track record of scaling paid media profitability
Hands-on experience managing Meta, TikTok etc
Strong analytical skills with the ability to synthesize data into actionable insights
Experience working with larger budgets and complex account structures
Comfortable operating in a test-and-learn approach in a fast paced environment
Familiarity with data tools like Omni, Looker, GA4, Northbeam or similar
Strong creative instincts and an understanding of what drives performance

Responsibilities

Help with end-to-end strategy, execution and optimization of paid social and paid search channels (Meta, TikTok, Pinterest, Google, YouTube, etc) ensuring seamless execution from start to finish, with a focus on driving performance and achieving growth targets
Oversee all aspects of campaign and ad trafficking, including quality control, launch, reporting, and comprehensive analysis
Operate as the in-house resource for paid social execution across the company’s brand portfolio across Meta, TikTok, and emerging platforms; manage campaign set-up, including audience targeting, creative management, tracking, A/B tests, and reporting.
Collaborate with our creative strategist and creative team on briefing and media plans to align with channel goals, budgets, and go-to-market plans
Own the management of product feeds for both paid search and social needs.
Ensure the proper functioning and accuracy of the pixel for precise data tracking and analysis
Thorough understanding of campaign data, going beyond surface-level analysis to uncover specific insights, trends, and new opportunities for optimization and to drive more strategic decisions and improvements.
Spearhead the testing of new strategies, ad formats, and platforms to stay ahead of industry trends and maximize ROI
Identify new growth opportunities to scale through channel expansion and experimentation
Leverage a data-driven approach to analyze key performance drivers, optimizing channel ROI and overall campaign effectiveness
Own daily monitoring of performance, pacing, and budgets to deliver iROAS, CAC, and new customer goals.
Regularly report on paid social performance to key collaborators; translate complex data into actionable insights for future campaigns.
Collaborate with internal teams such as Creative, Influencer, Brand, and Retention to optimize campaign performance through targeting, creative direction, and optimization strategies
Build and maintain strong relationships with key paid social partners and representatives to drive growth and performance improvements.
Work closely with the Senior Manager of Performance Creative to oversee and launch high-impact paid social creatives
Collaborate with the influencer team to manage paid ad usage for partnership ads (Meta) and Spark Codes (TikTok).

Benefits

Equity: We believe in our product and that the sky's the limit for where our business is going. You are an asset to Caraway’s success and we think you should be rewarded for it.
401k: A 3% company match to help you plan for for your future
Benefits: Comprehensive medical, dental + vision coverage options with generous employer contributions + access to FSA/HSA/Dependent Care FSA’s
Parental Leave: Up to 12 weeks of fully paid parental leave, depending on tenure, and access to additional fertility care services via KindBody
A Setup that works for you: From MacBook to PC, we’ve got you covered. Let us know what you prefer and we’ll get your at-home set up stocked!
Elevate your Workspace: Annual reimbursements for you to elevate your workspace, from standing desks to desktop succulents, you got it!
Fully Remote: Need to pick up the kids? No problem. Have a doctor’s appointment? Enjoy! Flexibility when you need it most.
Coworking Reimbursement: Need a break from the home setting? Monthly reimbursements for you to get out of the house and work from anywhere. From day passes, to monthly memberships, the world is your oyster, we mean office.
Events + Swag: Connection is top of mind (Yes, even in our completely remote environment). We have monthly virtual events, company wide offsites, and many opportunities for new Caraway swag!
Leveling Up with Caraway: In addition to exciting opportunities and exposure in your day-to-day work, we offer annual reimbursements to all full-time employees to support their professional development aspirations!
#AwayFromCaraway: We believe healthy, happy humans do better work. We offer unlimited PTO in addition to our 11+ paid annual holidays and quarterly wellness days.
Wellness Reimbursement: Monthly reimbursements for you to stay well. From meal services to gym memberships to monthly massages, we want our team to have the flexibility to choose what wellness means for them.
Employee Discount: We provide an employee discount on all Caraway Home products so you can continue to level up your kitchen and home life, too!
Home Upgrade(s): Complimentary product as a new hire + continuous to expand your Caraway Home collection.