Senior Associate, Financial Solutions Marketing Manager 1

New York Life • New York, NY

132d • $108,000 - $130,000

About The Position

In Marketing, you'll dive into a world of diverse opportunities, crafting innovative campaigns, managing impactful content and fostering meaningful connections with key audiences. Collaborate with experts across disciplines, leveraging data and insights to drive decision-making, unlock new growth potential and optimize our differentiating capabilities. The Solutions Marketing Manager will be responsible for supporting the marketing strategy and execution activities for New York Life's long term care insurance product line; this includes supporting the creation of content and key messaging, maintaining and updating our inventory of marketing content and resources, and collaborating with key stakeholders to tell the story of NYL solutions with strong messaging, and positioning in a highly relevant way for our target market segments. This role will partner with the agent sales distribution and strategy teams to educate, inform, and encourage the adoption of marketing programs, initiatives, and tactics to enable sales growth and support agent productivity, as well as meet client needs. This position will report through Corporate Marketing but will work closely with both the Product Solutions Value Stream and Agency sales/strategy teams.

Requirements

• 5 years of product or financial solution marketing experience, preferably related to employee benefits and life insurance products including group disability, employee benefit market, whole life insurance, LTC insurance, and insurance industry in general.
• Relevant industry experiences creating, developing, and implementing successful marketing plans that engage new prospects, accounts, and customers; leveraging a range of tactics and technologies; and supporting transactional and enterprise business.
• Strong company knowledge; understands the inner workings of an organization, including its structure and politics; previous sales or sales enablement experience a plus.
• Bachelor's degree is required, preferably in business, marketing, or related field.

Responsibilities

• Develop actionable sales ideas and innovative marketing materials, sales collateral, seminars, videos, tools, etc. to support the sales of employee benefit products.
• Shepherd marketing resources through regulatory processes for state filing and compliance approvals.
• Support the development of marketing plans and tactics for Business Solutions and whole life insurance through consultation and collaboration with Marketing leaders, Agency sales and strategy teams and product leaders.
• Collaborate with Business Solutions and whole life product managers and cross-functional marketing teams to support and develop the product positioning strategy, go-to-market plans, and product launch execution.
• Assist marketing leaders in the development of product-related stories and messages in alignment with the brand messaging framework.
• Conduct ongoing review and assessment of existing product support materials to ensure effectiveness, timeliness, relevancy, and appropriateness, with recommendations for improvement.
• Monitor and ensure that materials are kept current for compliance purposes and are updated or revised to ensure adherence to compliance standards.
• Collaborate across Corporate Marketing to ensure integration of marketing campaigns and resources to optimize market execution.
• Proactively identify, monitor, and analyze competitors' products, sales focuses, and marketing strategies in the disability insurance space to identify opportunities.

Benefits

• Leave programs
• Adoption assistance
• Student loan repayment programs
• Annual discretionary bonus eligibility
• Incentive program participation eligibility

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Industry: Insurance Carriers and Related Activities
• Education Level: Bachelor's degree