Senior Associate Director of Digital Strategy, Advancement Communications - University Advancement

Washington University in St. Louis • Austin, TX

13d

About The Position

The University Advancement (UA) team at Washington University in St. Louis is seeking an experienced, forward-thinking individual to join Advancement Communications as the Senior Associate Director of Digital Strategy. Advancement Communications’ mission is to inspire lifelong engagement and philanthropy through strategic, creative communications in collaboration with advancement and university partners. This person in this role will join a five-person digital strategy team within Advancement Communications and provide expertise and oversight of Advancement’s email marketing tool: Salesforce Marketing Cloud. This position manages ongoing staff training in Marketing Cloud, serves as one of two technical MC leads for the digital strategy team, and proactively develops creative solutions and new business processes that advance centralized management of email campaign design and deployment. This position will also build custom email campaigns and templates that engage WashU alumni, parents, and donors.

Requirements

• Bachelor's degree
• Relevant Experience (5 Years)

Nice To Haves

• Demonstrated knowledge of best practices for broadcast email (accessibility standards, mobile optimization, A/B testing, etc.)
• Strong understanding of the importance of a cohesive and consistent visual brand identity.
• Prior experience in a higher education or non-profit (especially advancement) communications environment.
• AMPscript
• Analytical Thinking
• Communication
• Deadline Management
• Detail-Oriented
• Digital Trends
• Email Marketing Automation
• External Partners
• HTML Emails
• Interact with All Levels of Management
• Interpersonal Communication
• Interpersonal Relationships
• Microsoft Office
• Multitasking
• Partner Engagement
• Project Management
• Salesforce Marketing Cloud
• Self-Management
• Situation Management
• Technical Training

Responsibilities

• Help manage centralized marketing email oversight; serve on the front lines of technical SFMC troubleshooting with UA users; assist with new SFMC features; help develop SFMC engagement reports to measure results and support list hygiene.
• Build SFMC emails (custom and templated), manage approval process, and schedule deployment; collaborate with UA partners from concept to deployment to ensure best practices and brand alignment.
• Develop training documentation for SFMC email builders/users; produce documentation for new Marketing Cloud features; help enforce best practices and university brand/style alignment; monitor ongoing template and design needs.
• Analyze email engagement across departments and make recommendations for improvement.
• Develop automations and journeys to streamline communication with specific audience segments.
• Perform other duties as assigned.

Benefits

• Up to 22 days of vacation, 10 recognized holidays, and sick time.
• Competitive health insurance packages with priority appointments and lower copays/coinsurance.
• Take advantage of our free Metro transit U-Pass for eligible employees.
• WashU provides eligible employees with a defined contribution (403(b)) Retirement Savings Plan, which combines employee contributions and university contributions starting at 7%.
• Wellness challenges, annual health screenings, mental health resources, mindfulness programs and courses, employee assistance program (EAP), financial resources, access to dietitians, and more!
• We offer 4 weeks of caregiver leave to bond with your new child. Family care resources are also available for your continued childcare needs. Need adult care? We’ve got you covered.
• WashU covers the cost of tuition for you and your family, including dependent undergraduate-level college tuition up to 100% at WashU and 40% elsewhere after seven years with us.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level