Senior Associate Director of Digital Engagement, Wharton External Affairs

University of Pennsylvania • Philadelphia, PA

405d • $61,046 - $113,435

About The Position

The Senior Associate Director of Digital Engagement at the Wharton School of the University of Pennsylvania plays a crucial role in enhancing online engagement initiatives. This position collaborates with various stakeholders to manage strategic online communications, ensuring a seamless experience for alumni across digital platforms. The role involves overseeing technology transitions, managing budgets, and leading digital marketing strategies to strengthen alumni relations and enhance user experience.

Requirements

• A Bachelor's Degree and 5 to 7 years of experience, or equivalent combination of education and experience is required.
• 3 to 5 years experience in alumni relations, communications, or development with extensive project management experience is highly desired.
• High level of comfort with technology and willingness to learn new platforms.
• Ability to understand a senior business community and communicate effectively with constituents.
• Advanced presentation, project management, and communication skills are highly desired.
• Experience in serving volunteer organizations and understanding of volunteer perspective.
• Proactive, strategic, detail-oriented, pragmatic, and able to handle multiple projects simultaneously.
• Understanding of international cultures and heightened diplomacy skills; confidence and maturity to work with senior business alumni and faculty.
• Exceptional collaboration, leadership, and conflict resolution skills required.

Nice To Haves

• Experience with Salesforce or similar CRM systems.
• Familiarity with digital marketing tools and analytics platforms.
• Knowledge of alumni engagement best practices.

Responsibilities

• Help build strong technology transitions for Salesforce, ensuring smooth integrations with existing systems and alignment with organizational goals.
• Oversee the Wharton clubs website platform, focusing on long-term project planning and execution, vendor negotiations, and consulting with club leaders.
• Manage the digital engagement budget, ensuring efficient allocation and effective utilization of resources.
• Work in partnership with the Communications team to strengthen online communications across social media, alumni relations websites, and digital events.
• Strategize and measure the effectiveness of digital marketing efforts, including paid and organic social media and texting campaigns.
• Oversee the Wharton External Affairs Help Desk to ensure timely support and resolution of alumni inquiries.
• Collaborate with data analytics teams to improve the quality of alumni data.
• Share resources, tools, and benefits with alumni digitally, via events, and during presentations.
• Directly manage an Associate Director, providing mentorship, guidance, and performance oversight.
• Cultivate influence and build alliances across Wharton and the Development and Alumni Relations (DAR) team to promote a consistent and high-standard alumni experience.
• Lead and execute digital projects related to technology and alumni experience, ensuring alignment with Wharton's strategic goals.
• Partner with Wharton External Affairs stakeholders to provide innovative and scalable solutions for future alumni engagement initiatives.

Benefits

• Comprehensive medical, prescription, behavioral health, dental, vision, and life insurance benefits.
• Tuition assistance for employees, spouses, and dependent children.
• Generous retirement plans including Basic, Matching, and Supplemental options.
• Substantial time away from work for personal needs.
• Long-term care insurance options for faculty and staff.
• Wellness and work-life resources to support health and balance.
• Professional and personal development resources.
• Access to University resources and cultural activities.
• Discounts and special services for faculty and staff.
• Flexible work hours and options for non-traditional work structures.
• Forgivable loan for home buying or improvements in West Philadelphia.
• Adoption assistance for qualified expenses related to legal adoption.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Industry: Educational Services
• Education Level: Bachelor's degree
• Number of Employees: 501-1,000 employees