Senior Associate, Digital Communications & Marketing

Check Out These Great Henry Street Settlement•New York, NY

1d•$70,000 - $70,000

About The Position

The Senior Associate, Digital Communications & Marketing Division: Communications & Marketing Work Type: Full-Time, Regular, 35 hours per week Schedule: Monday-Friday, 9-5pm. Salary: $70,000, Exempt, + Full benefits package Please add cover letter & resume for consideration The Marketing & Communications Department promotes the work the Settlement as a whole, and its programs individually, through online and print publications, traditional media relations and social media, digital communication including website and email, signage, and public events. The program’s goals are to maintain the integrity of the organization’s brand; promote its excellent reputation; recruit participants and donors to Henry Street; and communicate the organization’s mission, goals, and history to the general public and policymakers. Job Summary: The Senior Associate, Digital Communications & Marketing, plays a critical role in a busy department where no two days are ever the same. The individual is an energetic self-starter, who independently partners with programs throughout the organization to promote mission, services, and events, and to recruit participants. This individual oversees Henry Street’s social media and e-marketing presence, advertising and reporting on Henry Street events, designing marketing materials, advising on web design, and maintaining publications and photo archives. A successful candidate is a flexible collaborator who can balance competing priorities and serve as an ambassador for the organization.

Requirements

Bachelor’s degree required
Strong belief in and desire to promote the work of the agency
Three to five years of digital communication experience, particularly social media and e-marketing
Proficiency with InDesign, PhotoShop, Premiere Pro, Illustrator, Wordpress, Canva, Word and Excel/Google Sheets
Experience with MailChimp or similar email software.
Excellent writing skills
Professional graphic design experience creating flyers, postcards, and social graphics
Ability to shoot and edit photographs and videos
Ability to take direction and work independently
A can-do positive attitude, flexibility, and a sense of humor
Solutions-oriented and highly organized
Some evening and weekend work required
Ability to climb several flights of stairs to the office
Ability to work in the lower East Side

Nice To Haves

Spanish proficiency a plus

Responsibilities

Lead Henry Street’s social media program, including content creation (video, photos, graphics), scheduling, interface with multiple program-specific accounts, and overall strategy
Lead Henry Street’s email marketing, including weekly internal newsletter, external eblasts, and frequent all-team notes
Ensure consistency and coherence of agency’s branding, including signage and displays in 18 locations
Contribute to the strategic direction of communication operations, with emphasis on program recruitment, fundraising, and history programming
Manage and design pages on agency’s fundraising and ticketing platform, GoFundMePro (Classy)
Design, source, and order promotional materials
Report and write stories about Henry Street events for internal and external print newsletters and the agency’s website
Shoot and edit photographs and short videos
Collaborating with Development on creation of fundraising campaigns
Maintain online photo archives and press clipping files
Maintain community relationships and support community outreach online and in person
Edit and proofread materials
Manage outside translation vendors
Oversee Henry Street mini store in collaboration with front desk
Build strong relationships with all departments to understand and execute marketing needs
Collaborate with The People Team and Executive Office to conduct internal communications
Other duties as assigned by supervisor