Senior Associate, Digital and Programmatic

dentsu • New York, NY

99d • $51,000 - $70,375

About The Position

Senior Associates are responsible for supporting Manager/Sr. Managers in executing media campaigns across clients within the dentsu portfolio of agencies, including Carat, dentsuX, and iProspect. The role expects familiarity with the following but will also include on-the-job training in industry landscape and technologies, technology partnerships, campaign management, client services, ad trafficking, data analysis, and communications.

Requirements

• Bachelor’s degree or 1-2 years’ experience within the digital and programmatic industry
• Experience across programmatic technology platforms and omnichannel DSPs preferred, such as DV360, TTD, Xandr, Yahoo, etc.
• Knowledge of other industry & ad technology platforms, such as ad servers (ex: CM360), ad verification platforms (ex: DoubleVerify, IAS), Mediaoceaan, Prisma, or similar planning/financial platforms, etc.
• Strong knowledge of media math formulas and concepts
• Knowledge of basic financial principles, such as revenue and profit
• Excellent verbal and written communications
• Collaboration mindset
• Strong attention to detail
• Proactive work ethic
• Ability to prioritize multiple tasks
• Solutions orientated with strong critical thinking abilities
• Strong analytical thinking and mathematical skills
• Comfortable with analysis and data
• Experience working with business applications; MS Office Suite desired

Responsibilities

• Deliver media programs that exceed client objectives leveraging technology & human-powered AI
• Further refine holistic understanding of the digital media ecosystem and deep understanding of media optimization strategies
• Support Manager/Sr Manager with all client deliverables including research, campaign set up, pre/post-launch QA, optimization recommendations, reporting, billing reconciliation, and internal communication
• Complete QA of all platforms supporting a campaign launch (ad server, DSP, verification partner, etc.)
• Develop expert level understanding of trafficking process and implications of trafficking decisions on reporting and campaign set-up
• Coordinate hand-offs between media team and ad operations team during trafficking process
• Capable of communicating effectively and building strong relationships with agency team counterparts (planning/activation/ad ops/analytics) working cohesively to deliver for the clients
• Troubleshoot basic campaign delivery and performance issues independently
• Manage pace reporting across campaigns and provide optimization suggestions to ensure full delivery
• Become an expert in the programmatic and digital display ecosystem understanding the taxonomy of digital media landscape and its components (SSPs, DSPs, data partners, etc.)
• Develop ability to interpret media data, provide actionable insights and recommendations to line management for review/approval

Benefits

• Comprehensive healthcare plans
• Unlimited PTO
• Paid Maternity and Paternity leave
• 401k

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Education Level: Bachelor's degree
• Number of Employees: 11-50 employees