Senior Associate, Consumer Promotions Strategy
About The Position
As a Consumer Promotions Strategy Senior Associate, you will create integrated promotional strategies that accelerate consumer acquisition, engagement, and retention. You will own the execution of promotional campaigns and work to improve them through testing and experimentation, informed through ongoing analysis of customer data. You will report to the Manager, Consumer Promotions Strategy within our Consumer Retention Marketing team. You’re excited about this opportunity because you will… Identify consumer cohort trends, and suggest areas to intervene within the customer lifecycle Work with complex data sets to develop strategic, analysis-motivated consumer pricing and promotions plans Analyze campaign results to identify drivers of performance and opportunities to iterate on test structure Partner with our Lifecycle Marketing, Campaign Operations, and Strategy & Operations teams to test and manage multiple consumer promotions across hundreds of geographies across the U.S. Support promotions playbook across our US Marketplace business for consumer cohorts across the lifecycle Partner with BI and Engineering to create ETLs and ensure dynamic events and data are properly routed to our CRM platform Establish a strong working relationship with cross functional stakeholders in our Retention, Product, Tech & Operations, Analytics and Strategy teams
Requirements
- Bachelor's degree or equivalent working experience and 3+ years of experience in finance/management consulting, business operations, growth marketing/marketing analytics, or business analytics
- Experience digging into large data sets, translating it into applicable insights, proposing and executing data driven strategies to own the performance
- Strong analytical/SQL skills; able to build forecasting models for marketing campaigns
- Advanced Excel skills to perform complex functions
- Experience translating data into applicable insights for partners
- Strong stakeholder management and interpersonal skills
- Experience with CRM technology including ESPs, segmentation tools, and complex data structures and systems
Responsibilities
- Identify consumer cohort trends, and suggest areas to intervene within the customer lifecycle
- Work with complex data sets to develop strategic, analysis-motivated consumer pricing and promotions plans
- Analyze campaign results to identify drivers of performance and opportunities to iterate on test structure
- Partner with our Lifecycle Marketing, Campaign Operations, and Strategy & Operations teams to test and manage multiple consumer promotions across hundreds of geographies across the U.S.
- Support promotions playbook across our US Marketplace business for consumer cohorts across the lifecycle
- Partner with BI and Engineering to create ETLs and ensure dynamic events and data are properly routed to our CRM platform
- Establish a strong working relationship with cross functional stakeholders in our Retention, Product, Tech & Operations, Analytics and Strategy teams
Benefits
- comprehensive benefits package to all regular employees, which includes a 401(k) plan with employer matching
- 16 weeks of paid parental leave
- wellness benefits
- commuter benefits match
- paid time off and paid sick leave in compliance with applicable laws (e.g. Colorado Healthy Families and Workplaces Act)
- medical, dental, and vision benefits
- 11 paid holidays
- disability and basic life insurance
- family-forming assistance
- mental health program
- flexible paid time off/vacation, plus 80 hours of paid sick time per year
Stand Out From the Crowd
Upload your resume and get instant feedback on how well it matches this job.
What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Number of Employees
5,001-10,000 employees
