Senior Associate, Consumer Lifecycle Marketing

DoorDash USA • San Francisco, NY

1d • $83,000 - $122,000

About The Position

About the Team The mission of our Retention Marketing team is to build lasting relationships with our audiences – consumers, dashers, and/or merchants – as soon as they engage with DoorDash by providing them with a personalized, cross-channel experience that delights them and drives them to return to DoorDash to find the products and experiences that are relevant to them. About the Role We are looking to bring on a strategic, solution-oriented, and creative retention marketer to join the US Marketplace (USMP) retention team. In this role, you will focus on launching and iterating on CRM programs that drive growth and retention for our core business on DoorDash. The ideal candidate is able to think big picture and ideate on the Cx lifecycle in one moment, and seamlessly transition into the weeds of campaign execution and reporting in the next. They have experience building consensus with cross-functional teams, building trusted relationships with cross functional partners, and excel at making data-informed decisions to accomplish campaign and business objectives. Key areas of support include: creating and maintaining campaigns & workflow strategy for USMP efforts, including offer, cadence, and audience testing; analyzing the impact of initiatives on key business metrics like order rate rate and revenue; creative ideation & iteration, including creative optimization w/ the help of internal creative resources; consulting and overseeing strategy for various Cx workstreams. In this role, you will collaborate with all parts of the business (strategy & operations, brand, product marketing, analytics) and with our Retention team to create and execute strategies that engage, retain, and resurrect customers on DoorDash. You will report to our Senior Manager of Lifecycle on USMP on our Consumer Lifecycle Marketing team within our Growth Marketing organization.

Requirements

• 4+ years experience in CRM or email marketing
• Deep familiarity with CRM technology including ESPs/marketing automation platforms
• Analytical mindset with strong attention to detail
• Strong writer and communicator
• Basic knowledge of SQL, HTML and data visualization platforms (e.g. Tableau, Periscope)
• Knowledge of email industry best practices including contact strategies, targeting and segmentation, A/B testing, and analytics.
• Extremely organized, dependable, self-motivated & ability to multi-task
• Bachelor’s degree or equivalent experience

Responsibilities

• Create CRM campaign strategy across the customer lifecycle for both automations and ad hoc communications
• Work closely with the Integrated Marketing function to develop campaign strategy briefs based on business needs and audience behavior, determining the best channel mix, audience targeting, and number of touchpoints per program
• Partner with Marketing Ops counterparts who are responsible for campaign build, QA, & launch
• Establish a strong working relationship with cross functional stakeholders in our Creative Studio, Promo Strategy, Product, Operations, Analytics, and Strategy teams
• Work with Lifecycle Marketing Managers to increase personalization and relevance within audience lifecycle
• Manage email reporting dashboards, monitor trends, and make recommendations based on results
• Stay current on marketing best practices in email, push and SMS and share learnings and insights regularly with the broader marketing team

Benefits

• comprehensive benefits package to all regular employees, which includes a 401(k) plan with employer matching
• 16 weeks of paid parental leave
• wellness benefits
• commuter benefits match
• paid time off and paid sick leave in compliance with applicable laws (e.g. Colorado Healthy Families and Workplaces Act)
• DoorDash also offers medical, dental, and vision benefits, 11 paid holidays, disability and basic life insurance, family-forming assistance, and a mental health program, among others
• flexible paid time off/vacation, plus 80 hours of paid sick time per year
• vacation accrued at about 1 hour for every 25.97 hours worked (e.g. about 6.7 hours/month if working 40 hours/week; about 3.4 hours/month if working 20 hours/week), and paid sick time accrued at 1 hour for every 30 hours worked (e.g. about 5.8 hours/month if working 40 hours/week; about 2.9 hours/month if working 20 hours/week)

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 5,001-10,000 employees