Senior Associate, Campaign Activation

New York Life • New York, NY

7d • Remote

About The Position

New York Life is seeking a Campaign Activation Senior Associate to help bring data-driven marketing campaigns to life across email and direct mail channels. This role is responsible for translating campaign briefs and audience requirements into production-ready workflows and target audiences within Adobe Campaign or a comparable enterprise campaign management platform.
The position plays a key role in enabling scalable, high-quality campaign activation through disciplined execution, strong quality controls, and continuous improvement efforts, including workflow reuse, automation, and GenAI-enabled enhancements.

Responsibilities

• Execute marketing campaigns in accordance with approved briefs, requirements, and delivery standards
• Own end-to-end audience creation and activation, ensuring accuracy, quality, and scalability
• Build, test, and deploy workflows supporting email and direct mail campaigns
• Partner with campaign and business stakeholders to review campaign objectives and execution requirements
• Translate campaign, data, and segmentation needs into technically feasible, scalable solutions aligned with platform capabilities
• Collaborate with campaign managers to operationalize segmentation criteria, test plans, and activation requirements
• Design, build, and orchestrate workflows within the campaign management platform
• Implement complex segmentation logic, list suppressions, and test designs, including A/B testing
• Perform thorough QA and validation to ensure audiences and workflows are accurate, complete, and activation-ready
• Proactively troubleshoot and resolve data, workflow, and execution issues by identifying root causes and implementing durable solutions
• Identify and implement process and platform enhancements that improve efficiency, reliability, and scalability
• Develop reusable workflows and streamline manual processes through automation and GenAI-enabled solutions
• Serve as a trusted technical and execution expert within the Campaign Activation team
• Clearly communicate technical and data concepts to non-technical stakeholders, including execution considerations, dependencies, risks, and trade-offs

Benefits

• We provide a full package of benefits for employees – and have unique offerings for a modern workforce, including leave programs, adoption assistance, and student loan repayment programs. Based on feedback from our employees, we continue to refine and add benefits to our offering, so that you can flourish both inside and outside of work.
• Click here to discover more about our comprehensive benefit options or visit our NYL Benefits Site.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed