Senior Associate Brand Manager

Ornua Co-operative Limited•Evanston, IL

58d•$114,000 - $139,000

About The Position

Ornua is undergoing explosive growth in North America. The Kerrygold business in North America is a powerhouse within Ornua, with an iconic and beloved brand and a highly-engaged, highly inclusive, and high-performing team that, together, have delivered double-digit, profitable growth on the business for the last twenty years. In response to this growth, we are building the brand team for the future with the addition of expanded general management brand capabilities on the team. This Senior Associate Brand Manager will play a key role in shaping the future of the Kerrygold business in the U.S. and in building out new capabilities on the team. It’s a great opportunity for a candidate who has learned fundamentals of P&L management, consumption reporting, brand management, and wants high visibility with the ability to influence and drive change. Reporting to the senior brand manager, the senior associate brand manager will: Own delivery of several aspects of the Kerrygold business in North America on a growing brand team. Contribute to the development and deployment of the short-term and long-term brand strategy. Lead development and roll out of a monthly business tracking process. Translate data into opportunities or actions, and implement action plan on key metrics (market share, volume and revenue trends and drivers, competitive performance). Lead customer/shopper marketing strategy, including partnering with sales on ecommerce digital marketing. Manage portfolio strategy and assortment optimization with clearly defined roles for each segment of the business. Lead monthly demand review process, develop and manage driver-based business & forecast model with demand planning. Partner with NPD (innovation) team to guide innovation through development, customer sell-in, and lead new products through market launch with best in class support plans. Lead diverse cross-functional teams with multiple stakeholders, complex inputs, and time sensitive deadlines.

Requirements

Bachelor’s degree required; MBA preferred
7+ years of experience (or combination of education and experience), experience in Consumer Goods (CPG)
Leads with curiosity
Ability to identify opportunities for new processes or frameworks and drive buy-in across the organization
Strong analytical mindset, ability to translate data into insights and actions
Financial acumen, ability to navigate a P&L and connect marketing and business strategies to financial levers
Strong ability to navigate ambiguity and operating in a growing and evolving organization
Creative problem solver
Experience leading cross-functional teams in matrixed organization
Proactive and action-oriented, sees opportunities to add value or optimize and takes action
Strong project management skills and attention to detail
Ability to clearly manage key stakeholders while driving work forward

Nice To Haves

MBA preferred

Responsibilities

Own delivery of several aspects of the Kerrygold business in North America on a growing brand team.
Contribute to the development and deployment of the short-term and long-term brand strategy.
Lead development and roll out of a monthly business tracking process. Translate data into opportunities or actions, and implement action plan on key metrics (market share, volume and revenue trends and drivers, competitive performance).
Lead customer/shopper marketing strategy, including partnering with sales on ecommerce digital marketing.
Manage portfolio strategy and assortment optimization with clearly defined roles for each segment of the business.
Lead monthly demand review process, develop and manage driver-based business & forecast model with demand planning.
Partner with NPD (innovation) team to guide innovation through development, customer sell-in, and lead new products through market launch with best in class support plans.
Lead diverse cross-functional teams with multiple stakeholders, complex inputs, and time sensitive deadlines.