Senior Associate Brand Manager

Bel Brands•Chicago, IL

16d•Hybrid

About The Position

Bel, makers of iconic brands including Babybel, The Laughing Cow, Boursin, Kaukauna, Merkts, Price's and GoGo squeeZ, is a growing global company that values your contributions, strives to create a sense of belonging for everyone and offers career growth and development opportunities, as well as competitive total compensation and meaningful well-being benefits from day one. For All, For Good, our company signature, reflects Bel’s commitment to PurposeFull Snacking, sustainability and responsible food for all. The company has headquarters for it's cheese business unit in Chicago and offices for GoGo squeeZ in New York City. Bel operates four US manufacturing plants in Little Chute, WI, and Brookings, SD, Nampa, ID, and Traverse City, MI. Job Description Summary The Marketing organization is responsible for developing the long-term strategy for the brand, building differentiated market positioning, developing superior brand mixes, as well as developing and executing integrated marketing plans. Specifically, brand management defines the brand’s pricing, packaging, trade merchandising, advertising and promotion strategies and is responsible for P&L management in delivering profit, volume and market share objectives. The Senior Associate Brand Manager will report directly to the Senior Brand Manager on the business and assist in managing the Babybel brand and its sub-lines. The Senior Associate Brand Manager will be responsible for leading the planning, execution and analysis of various business initiatives. This role will gain broad exposure to all functional activities on the brand’s business (including but not limited to Consumer Insights, New Products, Sales, Operations, and Finance). In this role, the SABM will lead consumption and be relied upon for analytical insights that help shape and develop business strategy in conjunction with the Sr. Brand Manager. Additionally, this role will manage communications projects with Bel’s agencies across advertising creative, media, PR, and consumer promotions.

Requirements

Minimum Bachelor’s degree required, MBA preferred
4+ years of Brand Marketing experience (CPG preferred)
Must have expertise in data analysis (Nielsen/IRI preferred); translating data into insights, demonstrate strong leadership, teamwork and strategic thinking skills.
Must be an independent and proactive contributor that can excel in changing and ambiguous situations.
Demonstrate learning agility through on-the-job experience, formal and informal mentoring, and classroom training.
Ability to communicate (both verbally and in writing) concisely and effectively within function and with cross-functional and agency partners.
Quality, accuracy, timeliness, reliability, and ownership of work performed.
Ability to gain the trust and respect of management, coworkers, vendors, and agency partners.
Maintain the integrity of confidential business and product information; can make decisions in a complex environment without having all the information at hand.
Gives and can receive ongoing, straightforward, and constructive feedback; develops trustful relationships and engages teams towards common objectives.

Responsibilities

Communications Planning and Execution: leads the integrated pan-agency comms planning process, working with agency partners to develop and execute breakthrough marketing programs.
Business Management and Analysis: uses consumption/panel and shipment data, sales performance, and financial analysis, and market trends to understand key business metrics and competitive activity. Makes business recommendations based on key findings.
Brand Strategy: translates brand strategy into channel-specific strategies and executions.
Packaging: includes leading changes to base product and promotional packaging as needed.
Program Evaluation: measures marketing program effectiveness with an ROI lens and makes optimization recommendations.
Commercialization M anagement: leads innovation and renovation commercialization and launch; includes leading the project through the stage gate process, working with cross-functional partners, ensuring a successful launch, and performing post-launch analysis.