Senior Associate Brand Manager

King's Hawaiian • Torrance, CA

134d • $110,000 - $150,000

About The Position

As a Senior Associate Brand Manager for King's Hawaiian, you'll be an integral part of developing and executing full-funnel brand strategies that drive growth and build even more love for our iconic products. We're all about crafting breakthrough, innovative campaigns that truly spread the joy and fun that's baked right into our brand DNA. If you're a strategic thinker who communicates effectively and boasts strong analytical skills, you're exactly who we're looking for! You'll report to the Senior Brand Manager, directly supporting the King's Hawaiian Brand team, and will have the autonomy to make routine decisions while collaborating with your leader on non-routine activities.

Requirements

• Master's in Business Administration (MBA) preferred
• 1-3 years of experience in CPG marketing with a solid understanding of the food business.
• Proficient in forming relationships and collaborating with individuals at all levels, internally and externally.
• Experience leveraging data and insights to drive strategic thinking.
• Views business problems with curiosity and approaches solutions with a 'what if' mindset.
• Analytical, decision-making, influence, and communication skills, as well as effective project management skills.
• Ability to operate autonomously in a fast-paced environment.
• Developing the ability to demonstrate an ownership mindset.
• Flexibility and ability to drive execution in a constantly evolving work environment.
• Ability to travel up to 15% of the time.

Nice To Haves

• Ability to activate and amplify aloha via King's Hawaiian values of excellence, dignity, saying it like it is in a way it can be heard, and courage; and curiosity, collaboration, critical thinking, and emotional intelligence.

Responsibilities

• Strategize, plan, and execute 360 marketing campaigns throughout the year.
• Stay up to date with trends and quickly assess their application to our business.
• Generate ideas that maximize impact and earned media for the brand.
• Actively participate in the annual planning process, working cross-functionally to ensure alignment of all consumer communications.
• Provide input and recommendations on key components of the marketing plan and long-term strategy.
• Partner with sales to ensure implementation of key marketing programs at retail, and craft some specialty programs for select accounts.
• Support business growth with business analysis and insights. Provide relevant reports, gather key competitive intelligence, develop insights, and report findings to the team.
• Develop, own, and manage the budget for key marketing activities.
• Participate in marketing communication agency relationships.
• Perform other duties as required or assigned that are reasonably within the scope of this role.

Benefits

• Compensation range of $110,000 to $150,000 plus bonus potential with a midrange of $130,000.
• Opportunity for growth as candidates are typically hired at the midrange point.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Industry: Food Services and Drinking Places
• Education Level: Master's degree
• Number of Employees: 1,001-5,000 employees