Senior Associate, Brand Experience

Publicis Groupe • Chicago, IL

106d • $49,305 - $65,415

About The Position

The Senior Associate, Brand Experience (BE) is to be the day-to-day steward on media communication for assigned brands, including accurate budget control and flow of digital media activity. The Senior Associate works cross-functionally with internal teams, vendors, and clients to develop and execute multi-channel media plans. They will help to develop innovative strategies to meet and exceed client business objectives and provide actionable insights and recommendations.

Requirements

• 1+ years of media planning or buying experience
• Working knowledge of media systems/platforms (MediaTools, MBOX, Kantar, MRI/GfK, R/F and Optimization Software, Pathmatics, Prisma, GWI)
• Proficiency in Microsoft Office Suite with strong understanding of Excel and PowerPoint
• Strong communication and presentation skills
• Curious and motivated, solution-oriented problem solver
• Ability to work independently as well as in a team setting
• Strong organizational, time management, and problem-solving skills
• Detail-oriented with the ability to multi-task and manage priorities and deadlines in a fast-paced environment

Responsibilities

• Assist in the development of plan options and recommendations for digital media, and traditional/offline media such as Linear TV, Radio, and OOH (Out-of-Home)
• Maintain accurate budget control and flow of media activity and update client on timeline/consistent basis
• Demonstrate strong understanding of online media fundamentals, including media math, target audience development, and communication goals (reach/frequency)
• Demonstrate proficiency with systems/tools (Media Tools, MBOX, etc.)
• Gather and analyze appropriate research to provide sound, strategic, consumer insights-driven digital media recommendations
• Establish collaborative, productive working relationship with partner agencies (where/when applicable), helping create a seamless communications process
• Demonstrate creativity and agility when problem solving
• Delivering POVs/position papers on key client issues and/or client opportunities
• Prepare media authorizations per approved plans/project requests
• Foster strong relationships with internal teams and client groups
• Assist with other projects or responsibilities as assigned

Benefits

• Medical coverage
• Dental insurance
• Vision insurance
• Disability insurance
• 401K
• Parental and family care leave
• Family forming assistance
• Tuition reimbursement
• Flexible time off

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Industry: Professional, Scientific, and Technical Services