About The Position

The Senior Associate Director of Athletics, Revenue Generation & Strategic Advancement manages advancement operations for Bucknell Athletics & Recreation, driving revenue and engagement efforts with alumni, parents, and friends. This prioritizes sport-specific affinity groups to increase Bison Club giving, major gifts, and facility enhancements. Serves as the main contact between head coaches and University Advancement (UA) gift officers, oversees One Herd One Day Giving Challenge(s), and acts as the primary liaison with the Campus Box Office and Learfield. All Athletics staff members are expected to contribute to Bucknell's commitment to diversity and inclusion.

Requirements

  • Bachelor's Degree
  • Minimum of six years of progressively responsible experience in collegiate athletics, professional sports, or a related industry with demonstrated success in revenue-generating roles
  • Experience with data-driven decision-making and digital engagement strategies (e.g., CRM systems, analytics, digital marketing platforms)
  • Innovative mindset with the ability to identify and capitalize on new revenue opportunities
  • Intermediate skills in Microsoft Office Suite (Word, Excel, PowerPoint, and Outlook)
  • Knowledge of NCAA rules and regulations
  • Valid US driver's license/Motor Vehicle Check required upon hire

Nice To Haves

  • Master’s Degree
  • 8+ years of experience
  • Proven success fundraising at NCAA Division I level
  • Experience working with third-party vendors, multimedia rights holders, or external consultants

Responsibilities

  • Develops overall strategy and directs department fundraising initiatives and campaign positioning in collaboration with the Athletics and UA leadership to build positive relationships with alumni, parents, and friends and solicit continued support.
  • Partners with UA's marketing, strategy, and outreach team on donor communications, including the department's One Herd One Day campaign.
  • Manages a portfolio of $100,000+ donors and prospects for athletics.
  • Plans strategically for the Bison Club's Drive for Five.
  • Partners with Athletics marketing and digital communications team on donor communications, including head coach correspondence.
  • Serves as the primary liaison with UA gift officers on major prospects interested in supporting Athletics.
  • Collaborates with officers on developing cultivation and stewardship strategies involving head coaches and student-athletes.
  • Serves on the Athletic Director Council, Athletics Senior Staff, and UA Strategic Philanthropy Team, and attends all meetings.
  • Attends meetings with senior leadership.
  • Meets with select sport administrators and head coaches, along with management of Learfield MMR offering.
  • Participates in select events on campus and on the road for Bucknell alumni, parents, and friends.
  • Attends select home basketball games, football games, postseason games, and home contests for several Olympic sport competitions.

Benefits

  • Flexible scheduling options determined by role
  • Medical, prescription drug, vision, dental, life, and long-term disability insurance options
  • An outstanding 10% employer contribution to your retirement plan (no contribution requirement for non-exempt positions)
  • Generous paid time off, including vacation and sick time, a community service day, and 19 paid holidays (including two full weeks off for Winter Break!)
  • Tuition remission for employees and their spouses/spousal equivalents, and various tuition programs for their children
  • Credit for full-time benefits eligible employment at other institutions of higher education will be applied to waiting periods
  • A comprehensive employee wellness program including program incentives
  • Parental leave, an employee assistance program, fitness center membership, and the power of your Bucknell ID card

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What This Job Offers

Job Type

Full-time

Career Level

Senior

Education Level

Bachelor's degree

Number of Employees

1,001-5,000 employees

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