Senior Associate, Analytics

WPP • New York, NY

252d • $45,000 - $100,000

About The Position

GroupM is WPP's media investment group and the world's leading media investment company with a mission to shape the next era of media where advertising works better for people. The company is responsible for more than $60 billion in annual media investment, as measured by the independent research bureau COMvergence. Through its global agencies Mindshare, Wavemaker, EssenceMediacom, and T&Pm, and cross-channel performance (GroupM Nexus), data (Choreograph), entertainment (GroupM Motion Entertainment) and investment solutions, GroupM leverages a unique combination of global scale, expertise, and innovation to generate sustained value for clients wherever they do business. The Senior Analyst is expected to demonstrate hands-on skills in data management and data visualization, quantitative data analysis, problem solving, statistical modeling, and the ability to develop/analyze business cases. Strong ability to design, customize and maintain platforms for contract management, business intelligence and user access. Excellent oral and written communication skills, client focus and the ability to support and enable teamwork, self-motivated and able to operate independently with limited guidance and direction.

Requirements

• Bachelor's degree in Marketing, Advertising, Economics, Computer Science, Information Systems, Business Analytics, or related field, or equivalent professional work experience.
• 2 - 4 years relevant media work experience; digital media experience required.
• Strong analytical abilities and quantitative skills.
• Advanced Excel skills including pivot tables, VLOOKUP, building charts and graphs, etc.
• Experience with Google Analytics, Adobe Analytics, and other web analytics tools.
• Knowledge of ad server technology - mainly Google Campaign Manager.
• Python, R, and SQL experience a plus.
• Experience with Tableau and PowerBI is helpful.
• Knowledge of media industry research tools like MRI, Nielsen Net Ratings, Ad Relevance, Pathmatics, and Forrester.
• Strong understanding of media metrics (e.g., buying models, CPV, VCR, GRP) and Quantitative business measures.
• Must be able to lead day to day activity on large analytical projects.
• Demonstrated critical thinking and problem-solving abilities.

Nice To Haves

• Experience with data visualization tools.

Responsibilities

• Work with senior level Insights and Analytics staff to develop project timelines and deliverable schedules.
• Deliver projects independently, but proactively communicates project progress, issues and deliverables to Manager and Director.
• Ensure all client materials meet or exceed expectations (from content to quality) and are delivered on time.
• Conduct client calls and bring in extended team members when necessary.
• Establish a strong relationship with day-to-day clients through a demonstration of industry knowledge and a deep understanding of client's business objectives.
• Develop creative and media strategies in collaboration with other departments.
• Develop measurement plans and reports that are relevant to the client's business and their creative/media testing.
• Research industry trends and facts sharing expertise to team.
• Understand budget allocation process for media and fees across media platforms.

Benefits

• Competitive medical, vision, and dental insurance.
• Significant paid time off.
• Preferential partner discounts.
• Employee mental health awareness days.

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Industry: Religious, Grantmaking, Civic, Professional, and Similar Organizations
• Education Level: Bachelor's degree